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Head of Sales - Passive Fire Protection
Location: UK wide
Industry: Passive Fire Protection, Firestopping, Construction Products
A market-leading manufacturer in the passive fire protection sector is entering its next phase of strategic growth. The business has built a strong technical reputation, a high-performance product range, and a loyal customer base across contractors, installers, architects, and main contractors. The mandate now is simple. Scale. Modernise. Win market share.
We are hiring a Head of Sales to take full commercial ownership of the UK and Ireland, driving specification and product penetration across the construction ecosystem. This is a high-visibility leadership role with genuine influence over strategy, product positioning, customer experience, and long-term commercial direction.
This is a role for a sales leader who wants to put their stamp on a business, sharpen the go-to-market engine, and elevate a brand that is already outperforming the market. If you want to build a high-performing sales function, shape a national strategy, and operate in a product category where compliance and quality matter, this is an opportunity to drive real material impact.
What you will lead
You will take end-to-end responsibility for the commercial operation, including:
Owning the sales strategy across the UK and Ireland, setting direction, performance metrics, growth targets, and operational priorities.
Leading and developing regional sales teams, including specification specialists and customer support, ensuring a consistent commercial rhythm.
Driving product penetration with architects, dry-lining contractors, façade installers, main contractors, and specialist subcontractors.
Building and protecting a robust pipeline from specification through to installation, ensuring pricing discipline and margin protection.
Partnering with Technical, Marketing, Production, and Customer Services to ensure a tightly aligned commercial experience.
Delivering CPD seminars, supporting product training, and acting as a senior brand ambassador at key industry events.
Providing market intelligence on competitor activity, industry trends, regulatory shifts, and new opportunities to influence senior leadership decision-making.
Embedding modern CRM, automation, and reporting practices to create a scalable, data-led sales operation.
What success looks like
This isn't a maintenance role. It's growth focused.
Success will be defined by:
Clear improvements in market share and product specification numbers.
Strong visibility of pipeline, accurate forecasting, and operational control.
A sales team that is aligned, disciplined, and delivering consistent field performance.
Enhanced brand presence across contractors, architects, and tier-one industry events.
Demonstrable revenue uplift supported by structured planning and commercial execution.
What you bring
We are looking for a commercially astute leader with:
A minimum of 5 years in technical specification sales within the construction sector.
Proven success selling to architects, installers, main contractors, and the wider construction value chain.
Background in passive fire protection or high-compliance construction products such as fire batts, cavity barriers, sealants, fixings, insulation, or façades.
Experience delivering CPD presentations and influencing decision-makers at design and pre-construction stages.
Strong technical capability with the ability to interpret drawings, specifications, and compliance requirements.
A data-first mindset with confidence using CRM, ERP, and sales reporting tools.
Leadership capability to set direction, raise standards, and build a performance culture.
Why this role matters
The fire protection industry continues to evolve, with increasing regulatory pressures, rising expectations around product compliance, and growing demand for high-quality, test-evidenced solutions. This organisation is investing heavily in product development, supply chain capability, and commercial innovation.
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