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Digital Marketing Specialist
Job Posted: 2 days ago
Salary: £ 24,000 - 28,000 / Annum
Job Type: Permanent
Location: King's Lynn, Norfolk
Expire in: a month
Job Description
Are you a graduate looking to kick-start your career in Digital Marketing and want to specialise in SEO and Marketing analytics?
An exciting opportunity has arisen for a passionate and motivated SEO executive to join a small, friendly marketing team based near Kings Lynn. This role is ideal for a data-driven professional with a passion for digital marketing or marketing analytics, looking to develop a career and shape the future of measurement and insights within a progressive and dynamic manufacturing and retail business.
The ideal candidate will need to demonstrate strong analytic skills and enjoy working with numbers; SEO is less creative and more about using data to problem solve and make website changes to improve rankings. This role would suit someone with a strong aptitude for statistics, analytics or measurements & insights.
Key Responsibilities for this Digital Marketing specialist role:
* Working closely with the Head of Marketing, design, collate and interpret datasets and performance reports, continually improving depth of insight to grow the business.
* Work with the team to oversee the PPC account making performance decisions based on keywords, ad copy and campaigns across Google and Meta (Bing and Programmatic)
* Reviewing marketing channel and sales conversion performance by customer type, product, seasonality and cost dynamics
* Provide daily, weekly and monthly dashboard updates for the marketing team and senior stakeholders
* Champion the performance forecasting process by preparing datasets, based on historic performance and future ambitions
* Monitor and review targets for the PPC channel to support the formulation of SEO and paid social targets
* Highlight correlations, trends and insights based on a wide range of data sources using the in-house ERP system, Google Analytics and other digital tools (e.g. Screaming Frog, SE Ranking).
Experience & Skills Required:
* A bachelor’s degree or equivalent qualification in Data Analytics, Marketing, Business, or related subjects containing statistical training
* Strong analytical mindset with the ability to gather and interpret data to generate insights
* Familiarity with advertising and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads)
* Excel proficiency: Advanced skills required, including macros, pivot tables, formulas, and data visualization.
* Effective communication, writing, and teamwork skills to collaborate across teams
* A positive attitude and eagerness to learn and grow in a fast-paced environment
What’s on offer for the right candidate:
* Salary up to £28,000
* Contributory pension
* Health Shield payment Scheme
* Death in service payment (twice annual salary)
* Holiday entitlement that increases with length of service
* The opportunity to develop a career and work for a company that is driven by it values and recognises that its people play a crucial role in its success
If you are looking to grow your career in marketing and data analytics with a forward-thinking company, we would love to hear from youBefore You Apply
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Looking for your next career move? Join a top company hiring Digital Marketing Specialist job near me in King's Lynn, Norfolk! This is your chance to work on exciting projects, grow professionally, and enjoy a rewarding career with competitive pay and excellent benefits. Whether you're an experienced professional or looking to take the next step, this role offers the perfect opportunity to enhance your skills and make an impact. Don’t miss out—apply today via Vita CV and take your career to the next level!
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