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E-commerce Manager
Job Posted: a day ago
Salary: £ 40,000 - 45,000 / Annum
Job Type: Permanent
Location: Edinburgh
Expire in: a month
Job Description
Are you an E-commerce Manager looking for a new role? Our client is looking for a marketing professional to join their team, As the E-commerce Manager you will be responsible for managing the day-to-day performance of all digital platforms and marketplaces, ensuring the achievement of annual targets in terms of revenue and KPIs.
What will I be doing?
Trading & Performance
Manage the day to day sales performance of all digital platforms and marketplaces
Manage day to day eCommerce Merchandising to visually merchandise all website categories to agreed business rules
Manage the day to day website category hierarchy and taxonomy structure to improve product discovery rates
Weekly monitoring of competitor trading behaviour across website and key marketing channels, and report to the eCommerce Manager key insights and trends to react to
Implement and manage the merchandising aspects of testing and optimisation strategy for all website sales touchpoints such as recommendation zones and category sorting rules, working alongside the eCommerce Manager to agree priority and rollout.
Management of the homepage updates, new content pages, promotions and features to be aligned with product launches/monthly/weekly deal launches in partnership with the marketing team
Management and optimisation of the site search results, identification and fixing the failed searchesProduct & Fulfilment
Manage and optimise eCommerce merchandising to categorise all products and enrich product data to drive and support product search and category filters
Conduct eCommerce merchandising site walkthroughs to ensure product content is correct and optimised to support marketing and advertising activity
Conduct weekly reviews of stock availability, visibility and price checks to ensure continuity and system accuracyMarketing channel support
Ensure weekly trading performance updates regarding top sellers, slower selling lines to eCommerce Manager and Marketing team to support channel conversion
Provide landing page support/optimisation to marketing department to maximise revenue performance via email marketing, social media and SEOAnalysis & Reporting
Provide reporting on metrics such as daily/weekly/monthly sales by category, new product sell-through and discount code performance
Provide weekly reporting on customer shopping behaviour across digital platforms
Report on campaign KPI’s and overall return on investment.KPI’s
AOV
Gross Profit
Conversion Rate (overall, by device type, by promotion, by category)
Shopping Cart Abandonment Rate
Shopping Cart Conversion Rate
Cost of Goods Sold
Customer Lifetime Value
Customer Churn Rate
Customer Acquisition Cost
Repeat Purchase Rate
Average Profit Margin
Purchase Frequency
Time Between Purchases
Inventory Turnover
Revenue per visitor
Revenue per customer
Net profit margin
What’s in it for me?
Company pension scheme
28 days holiday entitlement
Free parking
Paid breaks
Up to 50% Staff discount
Fantastic opportunities for development
Does this sound like a role for you? If so, why not applyBefore You Apply
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