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PPC Specialist
Job Posted: 2 hours ago
Salary: £ 60,000 - 65,000 / Annum
Job Type: Permanent
Location: Nottingham
Expire in: a month
Job Description
PPC Analyst | Nottingham | Salary - £65,000 | Flexible Working |
Cherry Professional are currently recruiting for a PPC Analyst. The successful candidate will have proven experience in the financial services sector, specifically within short-term high-cost lending. This role focuses on paid media (e.g., Google Ads), conversion rate optimization (CRO), and personalized digital marketing strategies across search, email, and SMS.
Responsibilities:
Develop and execute segmentation and remarketing strategies to enhance customer engagement.
Manage cross-channel campaigns, including PPC, email, and SMS, ensuring personalization and high performance.
Monitor and adjust campaign strategies in real-time to maximize ROI and lower CPA.
Plan, execute, and optimize high-performing PPC campaigns across Google Ads and other paid platforms.
Analyse user behaviour and conversion funnels to identify drop-off points and optimize landing pages.
Conduct ongoing A/B tests to improve CTR, conversion rates, and cost-efficiency while meeting regulatory content standards.
Generate data-driven reports on ad spend, conversion rates, and customer acquisition costs (CAC).
Ideal Candidate:
5+ years in PPC, performance, and conversion optimization
5+ years in financial services
Expertise in Google Ads, SEMrush, and A/B testing tools
Strong analytical skills with experience handling large data sets and Excel
Strong understanding of FCA advertising guidelines, and Google’s policies on high-risk financial products.
Proven success in scaling paid search campaigns and improving digital revenue
Ability to multitask and manage multiple PPC campaigns effectively.
Cherry Professional are recruiting on behalf of their client
Roles you may have applied for: PPC Analyst, PPC Specialist or Price Per Click Specialist
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