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Sales Manager
Job Posted: a day ago
Salary: £ Competitive
Job Type: Permanent
Location: RG42, Bracknell, Bracknell Forest
Expire in: a month
Job Description
Position: B2B Sales Manager
Location: Hybrid. The candidate must be UK-based and with travel to London/Bracknell (HQ) once or twice a week. Occasional travel across the UK and internationally for events, meetings, and sales opportunities, so travel flexibility is essential.
We’re seeking a highly motivated and experienced B2B Sales Manager to lead and grow our commercial efforts within the Agriculture and vertical farming sector. This role requires a strong track record in sales, with hands-on experience in the agriculture or ag-tech industry, ideally within a vertical farming environment.
You’ll be responsible for developing and executing sales strategies, identifying new business opportunities, and leading the company to achieve ambitious targets. We’re looking for someone who is not only commercially savvy but also understands the operational and technical side of modern farming systems.
About us
A British Agritech company transforming the agricultural industry through advanced vertical farming technology. Our award-winning, proprietary aeroponic growing systems enable sustainable, year-round local crop production without sunlight, soil, or pesticides, resolving key challenges facing British and global farming. Founded in 2017, IAG empowers farmers, food suppliers, and research institutions with technology that boosts yields, cuts resource use, and eliminates the seasonal limitations of traditional farming. By embracing the synergy of science and technology, IAG is leading the charge toward a more sustainable, food-secure future for agriculture.
Beyond innovation, we’re committed to creating a dynamic, supportive workplace where our team can grow, thrive, and make a real impact.
Key Responsibilities:
* Use market insights and hands-on knowledge to shape sales pitches and product positioning
* Drive sales growth in the vertical farming space across the UK and internationally
* Develop and implement go-to-market strategies and lead the full sales cycle—from lead generation to closing deals
* Identify and target high-potential prospects across key sectors (e.g. food manufacturing, distribution, real estate, hospitality, urban planning)
* Lead business development initiatives, identifying and qualifying opportunities in line with IAG’s growth strategy
* Oversee and support the full sales cycle, from lead generation to proposal, negotiation, and close — while actively managing key accounts and complex deals
* Manage and coach junior sales team members on outreach best practices (e.g. LinkedIn, email, phone, networking) to drive pipeline growth
* Build, monitor, and optimise the sales pipeline, ensuring high conversion rates and effective prioritisation of opportunities
* Set and achieve ambitious sales targets in a high-performance, results-driven environment
* Represent IAG at key industry events, trade shows, and networking opportunities to build relationships and enhance brand visibility
* Craft tailored proposals, ensuring they align with customer needs and business goals, and deliver high-impact sales presentations
* Collaborate closely with Marketing and Product teams to align messaging, stay ahead of market trends, and inform product positioning
* Effectively communicate complex, technical solutions to both technical and non-technical stakeholders
* Lead cross-functional collaboration to develop solutions that meet customer requirements and support long-term partnerships
* Own CRM accuracy and pipeline visibility, providing regular reporting and sales forecasts to senior leadership
Requirements:
* 3–5 years of experience in a B2B sales position, with at least 2 years in the agriculture/ag-tech sector
* Hands-on experience in vertical farming or controlled environment agriculture
* Proven ability to hit and exceed sales targets
* Excellent communication, negotiation, and relationship-building skills
* Comfortable working in a fast-paced, target-driven environment
* Passionate about sustainability, greening cities, food, vertical farming
* Good technical skills, comfortable with Microsoft packages
Benefits:
* Competitive salary + excellent commission structure (OTE)
* Working for a purpose-driven sustainability-focused SME with a great team
* A growing business with the opportunity for progression
* Opportunity to travel with travel & hotel allowance
* 25 days holiday per year + 3 days Christmas Shutdown + BH
* PensionBefore You Apply
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