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Senior Brand Manager
Job Posted: 9 hours ago
Salary: £ 62,000 - 70,000 / Annum
Job Type: Contract
Location: Wednesbury, Sandwell
Expire in: a month
Job Description
Role - Senior Brand Manager (FMCG) c£62.000 HYBRID ROLE 6 month Fixed Term Contract - could become permanent) + Excellent Benefits
* ESTABLISHED GROWING BUSINESS
* EXPERIENCE IN A FAST PACED FMCG ENVIRONMENT ESSENTIAL
* INITIALLY 6 MONTH CONTRACT (COULD BECOME PERMANENT)
* HYBRID ROLE - TUESDAYS AND WEDNESDAYS ON SITE
Our client is a leader in their field and due to continued growth, have a 6 month fixed term contract for an experienced Senior Brand Manager. The role could become permanent or extended dependent upon individual and business performance. The role is varied and in a fast paced working environment.
Duties and Responsibilities
* ·Act as an owner of the brands, delivering in year brand plans and key financial targets.
* Responsibility for the creation and delivery of the 1–3 year strategic brand plans.
* Define and activate the brand strategies across all Marketing P’s (product, pack, price, place, promotion).
* Set own and review branded pricing and promotional policies for the brands by channel.
* Proactively support and influence the delivery of the P&L to achieve the annual budget and longer-term strategy.
* Consistently reviewing brand performance, developing plans where needed to achieve target or drive incremental opportunities.
* Plan and execute fully integrated marketing ‘TTL’ campaigns in line with agreed KPI’s and budgets.
* Able to analyse market and customer data and create compelling brand and category stories.
* Build strong working / collaboratively relationships across key departments: Sales, Purchasing, Finance, Technical.
* Effective external agency and budget management.
Skills and Experience
* Minimum 5 years’ experience in FMCG brand marketing.
* Track record of strategic brand planning and execution across the marketing P’s.
* Strong commercial acumen and P&L management.
* Generating and interpreting consumer and category insights.
* Developing and executing ‘TTL’ marketing campaigns.
* Identifying unique and scalable NPD opportunity with first class execution.
* Working collaboratively with cross functional teams.
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