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Brand Growth Director

Job Posted: 6 days ago

Salary: £ 75,000 - 85,000 / Annum
Job Type: Permanent
Location: Northampton, West Northamptonshire

Expire in: 22 days

Job Description

Covering Manchester and Northampton
Reporting to the Chief Marketing Officer. The Brand Director is a visionary leader responsible for the global health, perception, and emotional resonance of the brand, where you will move beyond execution to architect the long-term brand roadmap, ensuring our "challenger" spirit is felt at every touchpoint of the customer journey.
• Global Brand Vision: Define and implement the multi-year brand strategy, as the leading challenger brand in the travel sector across all current and future markets.
• Strategic Leadership: Oversee the integration of brand narrative across Social, PR, and Influencer channels, ensuring these functions serve the broader brand goal of building trust and cultural fame.
• Commercial Synergy: Partner closely with Performance Marketing, Product, and Commercial leads to ensure brand investments drive long-term consideration and lower customer acquisition costs.
• International Scaling: Develop the "playbook" for brand entry and growth in new markets, balancing global consistency with the local nuance required to win in diverse cultural landscapes.
• Creative Excellence: Act as the ultimate bar-setter for creative output, pushing the internal team and agency partners to deliver work that is "playful, devoted, and joyful."
• Reputation & Trust: Lead the strategy for brand reputation and high-level PR, ensuring maintains a position of authority and trust in an evolving AI-driven travel landscape.
• Budget & ROI Ownership: Manage the total brand budget, establishing sophisticated measurement frameworks that prove the impact of brand equity on the bottom line.
• Mentorship & Culture: Lead and inspire a high-performing team, fostering a culture of "creative confidence" where big ideas are encouraged and data-informed decision-making is the norm.
must be a graduate calibre candidate.
• Seasoned Brand Architect: You have a proven track record of leading brand strategy at a senior level for high-growth, consumer-facing brands.
• Challenger Mindset: You know how to make a brand have impact, through creativity and cultural agility rather than just outspending the competition.
• Strategic Clarity: You excel at translating complex business goals into simple, inspiring brand directions that align the entire organization.
• Cultural Fluency: You have an innate "pulse" on culture; you understand how brands stay relevant in a fast-moving social and digital world without losing their core identity.
• Analytical Rigour: You are comfortable with data and can navigate the tension between "gut-feel" creativity and performance metrics.
• Exceptional Influencer: You are a master at stakeholder management, capable of advocating for brand investment at the Board/Executive level and building cross-functional alliances.
• A background in "disruptor" brands that have successfully challenged legacy incumbents.
• Experience overseeing high-budget integrated campaigns (TV, OOH, Digital) alongside organic community-led growth.
• Global Perspective: Experience managing brands across multiple international markets, with a deep understanding of localizing brand sentiment

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