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Brand Product Manager

Job Posted: 5 hours ago

Salary: £ 50,000 - 60,000 / Annum
Job Type: Permanent
Location: Romford, London

Expire in: a month

Job Description

Brand Product Manager 

Salary: Competitive depending on experience / Excellent Benefits 

ABOUT THE ROLE

An exciting opportunity has arisen for a Brand Product Manager to join a leading ambient food brand. This role will take ownership of a large and growing product portfolio, driving commercial growth through data-led insights, strategic product range optimisation and innovation development.

The Brand Product Manager will translate consumer insights and market data into actionable product strategies. Working at the intersection of brand, category and innovation, you'll partner closely with the Category team, New Product Development function and Innovation team to shape product roadmaps that deliver both consumer relevance and commercial success.

This is not a creative execution role - instead, you'll be the analytical powerhouse who uses data to make informed decisions about product portfolio performance, range optimisation, NPD opportunities and commercial positioning.

KEY RESPONSIBILITIES

Product Portfolio Management & Optimisation

Responsibility for product portfolio performance - from insight generation through to strategic planning and commercial evaluation
 Lead product range reviews and optimisation using robust data analysis to drive portfolio upgrade and rationalisation decisions
 Conduct regular performance tracking of KPIs and report commercial insights to senior leadership teamConsumer Insights & Data Analysis Leadership

Lead consumer insights generation for current range and potential extensions using Circana, Kantar, YouGov and other data platforms
 Translate market trends, category dynamics and consumer behaviour data into strategic product recommendations
 Conduct competitor analysis and market landscaping to identify white space opportunities
 Build business cases for NPD and portfolio changes grounded in robust consumer and commercial data 

Cross-Functional Collaboration & Stakeholder Management

Work closely with Category, NPD and Innovation teams to develop integrated product roadmaps
 Partner with Technical team on packaging development, compliance and product specifications
 Align with UK and international stakeholders on product initiatives and brand standards

WHAT WE'RE LOOKING FOR

Essential Experience & Skills

Proven experience in product management, brand management or category roles within B2C FMCG environment
 Strong analytical capabilities with demonstrated experience using syndicated data platforms (Circana/Nielsen/Kantar essential)
 Ability to translate complex data into clear commercial insights and actionable recommendations
 Experience developing business cases with financial modelling and ROI analysis
 Track record of managing product portfolios and driving range optimisation
 Strong project management skills with ability to work independently and manage multiple priorities
 Excellent stakeholder management across cross-functional teamsDesirable Experience

Food industry experience, particularly ambient/packaged food categories
 Experience working with Technical/R&D teams on product specifications
 Category management or commercial analytics background
 Exposure to pricing strategy and promotional effectiveness analysisEducation & Qualifications

Degree level qualification to 2:1 standard (essential)
 CIM qualification, other marketing/commercial qualification or MBA (desirable)
 Strong proficiency in Excel and data analysis toolsBenefits:

Holidays: 25 days, Increases with service to 28 days.
Pension: Group personal pension, company contribution of 4%.
Life Cover: 3 x your salary in the event of your death to your nominated beneficiary.
Occupational maternity pay plus SMP.
Accident Cover: Disability compensation Payment.
Medicash plan: Individual Cover or Family. Employee has the option to increase the benefit.
Employee Star Award.
Employee Assistance Programme.
Free lunches every day.
Annual company BBQ.
Annual flu vaccination.WHY JOIN US?

You'll be joining a brand with heritage and ambition, working on a portfolio that's experiencing exciting growth. This role offers genuine ownership and the opportunity to shape product strategy with tangible commercial impact. You'll work collaboratively with passionate teams across Category, Innovation, Marketing and Commercial functions in an environment that values data-driven decision making and consumer-first thinking.

If you're an analytically-minded product professional who thrives on turning insights into commercial success, we'd love to hear from you

Before You Apply

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Looking for your next career move? Join a top company hiring Brand Product Manager job near me in Romford, London! This is your chance to work on exciting projects, grow professionally, and enjoy a rewarding career with competitive pay and excellent benefits. Whether you're an experienced professional or looking to take the next step, this role offers the perfect opportunity to enhance your skills and make an impact. Don’t miss out—apply today via Vita CV and take your career to the next level!