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Chief Marketing Officer
Job Posted: 3 days ago
Salary: £ 120,000 - 150,000 / Annum
Job Type: Permanent
Location: Chelmsford, Essex
Expire in: 25 days
Job Description
Chief Marketing Officer
£120,000 - £130,000 basic salary with £150,000 OTE
Chelmsford, Essex (Fully office based role)
Full time/Permanent
Our client, a fast-paced and high growth company, is the UK’s leading training organisation helping thousands of Business Owners, Entrepreneurs and Celebrities build, grow, and scale the business.
Located in Chelmsford, this high performing company invest heavily in their marketing strategy and now need a top performer and innovative marketer to take charge of their largest department and drive it to new levels.
The goal is to rapidly scale the business over the next 3-5 years into one of the biggest business training companies in the world. They currently dominate in the UK, and the next stage is to expand internationally - starting with Scotland, Wales, Ireland, and other English-speaking European markets like Scandinavia and the Netherlands, before moving into major markets like the US and Canada.
This new role is pivotal in the next phase of the company’s growth. As the CMO, you will be responsible for overseeing a £3 million annual marketing budget, driving results-focused strategies, and building a team of top-tier marketers. You will play a pivotal role in shaping and executing cutting-edge marketing strategies to achieve ambitious growth targets.
Duties & Responsibilities:
You will be a driven, dynamic, and performance-obsessed senior leader who will take full ownership of the entire marketing function and budget, driving growth through sharp strategic thinking and flawless execution. With the following focuses:
* Own and execute the marketing growth strategy end-to-end, driving customer acquisition, retention, and lifetime value.
* Control a £250,000 monthly marketing budget, with authority to scale it (up to £500,000 per month) based on results.
* Diversify and optimise all acquisition channels, building on their current Meta, Google, and YouTube spend.
* Deliver full-funnel performance - setting strategy for acquisition, conversion, upsell, and retention - while delegating day-to-day execution to the team.
* Install world-class reporting and data structures to give full visibility of CAC, ROAS, LTV, and payback periods.
* Expand the business into new markets and territories, driving high-performance client acquisition.
* Implement continuity programs to strengthen retention and drive recurring revenue.
Team & Leadership:
* You will inherit a team of 14-15, including two department heads (Acquisition and Content) and around 12 team members. The Head of Brand has built a strong brand foundation, so the primary focus is performance and growth.
* You will have complete autonomy to review and restructure where necessary, to build a world-class team.
* Expanding the acquisition team and strengthening social media/content capabilities will be priorities.
* The culture our client drives to create is inclusive, fast-moving, and performance-driven. They like clear expectations, clear reporting, and a team that loves the business, thrives in the environment, and is obsessed with growth.
About you:
This role needs someone senior and sharp - a leader who can sit at the top table with the CEO and COO and build the marketing engine of a business set to scale aggressively. You will be:
* A dynamic, ambitious marketer who thrives in a fast-paced, growth-focused environment.
* Data-driven, obsessed with metrics, and able to scale budgets while maintaining profitability.
* A strong leader who knows how to build and inspire high-performing teams.
* Experienced in taking businesses into new markets and delivering international growth.
This is a career-defining opportunity for the right person - to lead the marketing function of one of the fastest-growing training companies in the industry and be a key part of our journey to becoming a global brand.
For further details on this role and other jobs, please submit your CV to Adam Curtis of ACS Recruitment ConsultancyBefore You Apply
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