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Commercial Events Manager
Job Posted: 14 days ago
Salary: £ 45,000 - 50,000 / Annum
Job Type: Permanent
Location: City of London, London
Expire in: 14 days
Job Description
Sales Manager - International Defence Event
London | Competitive Salary + Commission + Excellent Benefits
I am recruiting on behalf of my client for an experienced Sales Manager to join the team launching a high-profile defence and security event in Africa.
This is a unique opportunity to play a pivotal role in driving exhibitor and sponsorship sales for a flagship launch event, working with government agencies, defence contractors, and industry stakeholders across Africa and global markets.
Key Responsibilities
Develop and execute a comprehensive sales strategy to meet revenue targets
Identify, approach, and secure exhibitors, sponsors, and partners across defence, aerospace, and security sectors
Build and maintain relationships with government bodies, trade associations, and international delegations
Negotiate and close exhibition space sales, sponsorships, and partnership agreements
Maintain an active sales pipeline and provide regular reporting to the Sales Director
Collaborate with marketing, operations, and content teams to ensure commitments are delivered
Represent the event at industry forums, conferences, and networking opportunities
Support on-site sales and client relationship management during the event
About You
Degree educated with 5+ years' proven B2B sales experience, ideally in defence, aerospace, security or large-scale international events/exhibitions
Strong network across the defence and security sectors in Africa and internationally
Track record of exceeding sales targets and driving business development
Excellent communication, negotiation, and presentation skills
Confident engaging with senior-level stakeholders and decision-makers
Proactive, with the ability to thrive under pressure and meet deadlines
Fluent in English (French, Arabic, or Portuguese an advantage)
Strong CRM knowledge (Salesforce preferred)
Willingness to travel extensively across Africa and internationally
Package
Competitive base salary + commission
Excellent benefits
International travel opportunities
This role is ideal for a commercially driven sales professional who is excited by the challenge of shaping and growing a new international defence event.
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