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Content Marketing Executive
Job Posted: 11 hours ago
Salary: £ 40,000 - 45,000 / Annum
Job Type: Permanent
Location: Shropshire
Expire in: a month
Job Description
Content Marketing Executive
Are you a strategic content professional with a passion for translating complex technical topics into engaging, impactful marketing campaigns?
We’re working with a global leader in engineering and manufacturing to recruit a Content Marketing Executive to support the development and delivery of UK-specific content strategies across a wide range of industrial sectors. This is an exciting opportunity for a marketer who can balance big-picture strategy with hands-on content creation.
The Role
You’ll be responsible for creating and executing content-led campaigns designed to build brand awareness, generate quality leads, and engage decision-makers across key sectors such as:
Packaging, Food, Medical, Water, Plastics, and Woodworking
Pharma, Biotech, Coating, Semiconductors, Solar, Analytics, and Research
This is a highly collaborative role working across local sales teams and global marketing functions to ensure messaging, campaigns, and market positioning are fully aligned.
Key Responsibilities
Conduct in-depth market and customer research to uncover insights and opportunities.
Analyse competitors to inform messaging and positioning.
Shape UK marketing strategy in line with global direction and local priorities.
Plan and deliver integrated content campaigns focused on lead generation and customer engagement.
Create high-impact marketing materials such as white papers, articles, case studies, email campaigns, social media content, press releases, and webinar scripts.
Collaborate with global market coordinators and local sales teams to tailor content for UK audiences.
Represent the brand at trade shows and customer visits to gather insights and support campaign development.
Monitor campaign performance and apply data-driven insights to improve future initiatives.
What You’ll Bring
Proven experience in developing and executing B2B marketing strategies, ideally within technical or industrial sectors.
Strong copywriting and storytelling skills with a focus on complex subject matter.
Hands-on experience delivering successful content campaigns across multiple channels.
Ability to manage multiple projects and priorities in a fast-paced environment.
Familiarity with CRM systems, marketing automation tools, and analytics platforms.
Solid understanding of the buyer’s journey and the sales and marketing funnel.
Key Performance Indicators
Volume and quality of leads generated through campaigns
Content engagement metrics (e.g. website visits, email open rates, social shares)
ROI from marketing campaigns
What’s on Offer
Salary up to £45,000 depending on experience
Excellent benefits package
Flexible hybrid working model
Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.
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Looking for your next career move? Join a top company hiring Content Marketing Executive job near me in Shropshire! This is your chance to work on exciting projects, grow professionally, and enjoy a rewarding career with competitive pay and excellent benefits. Whether you're an experienced professional or looking to take the next step, this role offers the perfect opportunity to enhance your skills and make an impact. Don’t miss out—apply today via Vita CV and take your career to the next level!
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