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CRO Manager – Glasgow
About the Role
Wholesale Domestic is looking for a commercially focused CRO Manager to lead conversion rate optimisation across our eCommerce brands, Wholesale Domestic and Top Radiators. You'll own the CRO strategy, identify opportunities to improve customer journeys, and drive measurable growth in conversion rate, AOV, and overall website performance.
Key Responsibilities
* Own and deliver the CRO roadmap across both websites.
* Analyse customer behaviour and identify conversion barriers.
* Plan, execute, and evaluate A/B and multivariate tests.
* Use analytics and customer insights to drive optimisation decisions.
* Define UX, content, and functionality requirements to improve performance.
* Monitor and report on key KPIs including conversion rate, funnel performance, and AOV.
* Collaborate with marketing, content, CRM, and development teams.
* Lead, coach, and develop the CRO team.
What We're Looking For
Essential
* Proven CRO, UX, or optimisation experience within eCommerce.
* Strong track record of delivering measurable performance improvements.
* Excellent understanding of customer behaviour and conversion psychology.
* Experience with GA, GTM, and CRO testing platforms.
* Strong analytical, communication, and stakeholder management skills.
* Previous experience leading and developing a team.
Desirable
* Experience with BigCommerce or similar platforms.
* Knowledge of product data, filters, and faceted navigation.
* Retail or home/interiors sector experience.
* Basic HTML/CSS understanding.
* Awareness of AI applications within CRO and personalisation.
Success in the Role
You'll be responsible for delivering measurable improvements in conversion rates, customer journeys, and commercial performance while embedding a culture of experimentation, insight, and continuous improvementDo not include the following in your job application, CV, or cover letter:
You should not be asked for payment or irrelevant information. If you have concerns about a job advert or employer, seek guidance on how to proceed.
Looking for your next career move? Join a top company hiring conversion rate optimisation manager job near me in G52, Scotstoun, Glasgow City! This is your chance to work on exciting projects, grow professionally, and enjoy a rewarding career with competitive pay and excellent benefits. Whether you're an experienced professional or looking to take the next step, this role offers the perfect opportunity to enhance your skills and make an impact. Don’t miss out—apply today via Vita CV and take your career to the next level!
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