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CRM Executive

Job Posted: 2 days ago

  • Salary: £ Competitive

    Job Type: Permanent

  • Location: Plymouth, Devon

Expire in: a month

Job Description

An award-winning, fast-growing UK retailer is seeking a proactive and detail-oriented CRM Executive to join its expanding marketing team. With a strong national presence and ambitious growth plans, this business places people at the heart of its retail strategy and is committed to investing in talent to deliver exceptional customer experiences. About the Role This role will focus on managing CRM channels, primarily email and SMS marketing. You’ll play a key role within a busy marketing function, working closely with design, retail marketing, and digital teams to deliver engaging and effective CRM campaigns. The position covers the full CRM lifecycle — from campaign planning and briefing through to build, delivery, optimisation, and performance analysis. Key Responsibilities * Manage and deliver CRM email and SMS campaigns end-to-end, including scheduling and deployment. * Build, test, and deploy engaging email and SMS communications using a CRM platform (e.g. Klaviyo). * Create and maintain targeted customer segments to improve relevance and campaign performance. * Conduct competitor and market analysis to identify trends and optimisation opportunities. * Produce clear and detailed briefs for internal and external creative teams to ensure campaigns meet brand and commercial objectives. * Monitor campaign performance and customer engagement, running ongoing A/B testing to improve open rates, click-throughs, conversions, and automated journeys. * Analyse data to optimise automated customer journeys and CRM flows to drive engagement and revenue. * Support the wider CRM strategy alongside the CRM Manager across email, SMS, and push notification channels. * Collaborate cross-functionally to align campaign messaging, timing, and objectives. * Stay up to date with CRM best practice, emerging technologies, and compliance requirements, including GDPR. Person Specification * At least 2 years’ experience in CRM or email marketing. * Familiarity with Google Analytics and other digital marketing tools is desirable. * Experience working in a fast-paced environment with responsibility for timely campaign delivery. * Strong analytical skills with the ability to adapt activity based on performance and sales data. * Confident and clear communicator, both verbally and in writing, with stakeholders across multiple teams. What’s on Offer * Competitive salary * Pension scheme * Long service awards * Employee discount * Cycle to work scheme Contract: Permanent, Full-time Hours: Monday to Friday, 08:45 – 17:30 Location: Plymouth, Devon By applying for this position, you confirm that you consent to the processing of your personal data in accordance with the General Data Protection Regulation (GDPR) for the purposes of recruitment, employment and working finding service

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Looking for your next career move? Join a top company hiring CRM Executive job near me in Plymouth, Devon! This is your chance to work on exciting projects, grow professionally, and enjoy a rewarding career with competitive pay and excellent benefits. Whether you're an experienced professional or looking to take the next step, this role offers the perfect opportunity to enhance your skills and make an impact. Don’t miss out—apply today via Vita CV and take your career to the next level!

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