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CRM Manager
Job Posted: a day ago
Salary: £ 40,000 - 60,000 / Annum
Job Type: Permanent
Location: Preston, Lancashire
Expire in: a month
Job Description
CRM Manager
Preston (Hybrid - 2 days in office)
£40,000 - £60,000 + benefits
D2C | eCommerce | Fashion & Jewellery
We're partnering with three fast-growing, challenger D2C brands in the fashion and jewellery space; all part of a dynamic, creative retail group experiencing rapid growth. With combined eCommerce sales of over £15 million and exciting plans for retail expansion, this is a brilliant time to join the business.
We're looking for a CRM Manager to take ownership of the group's customer marketing strategy across all brands. This is a brand-new role, giving you the autonomy to build the CRM function from scratch and bring it in-house.
You'll lead on lifecycle marketing, email, and customer retention. You'll create a joined-up, data-driven approach that delivers genuine ROI.
What You'll Do:
Own the CRM strategy across three exciting D2C brands.
Lead on email marketing; from campaign planning to creative and analysis.
Develop customer lifecycle journeys and retention strategies.
Analyse performance and identify opportunities to grow ROI.
Work closely with marketing and eCommerce teams to deliver engaging campaigns.
Introduce new channels such as SMS and Direct Mail over time.
Help shape the future of CRM, this is your space to buildWhat We're Looking For:
2-3+ years in CRM or email marketing, ideally within D2C or fashion eCommerce.
Hands-on experience with Klaviyo (or similar).
Commercial mindset and strong analytical skills.
Creative, collaborative, and comfortable working in a fast-paced, agile environment.
Passion for fashion, lifestyle, or retail brands.Why Join?
Work across three ambitious brands with strong online presence.
Huge opportunity to shape CRM strategy and make a visible impact.
Hybrid working - 2 days in Preston head office.
£40-60K DOE + benefits
25 days holiday + bank holidaysRepresented by Zachary Daniels Retail Recruitment.
If you're a driven CRM specialist ready to take ownership of your function then we'd love to hear from you!
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