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Crm Manager
Job Posted: 4 days ago
Salary: £ 35,000 - 40,000 / Annum
Job Type: Permanent
Location: Bishop Auckland, County Durham
Expire in: 24 days
Job Description
Blair West are supporting Flooring Superstore to find a CRM Manager. This role has been created to strengthen customer engagement and retention through data-led campaigns, while also maximising prospect marketing activity to drive new customer growth.
Reporting directly to the Head of Marketing, this is a key appointment within the marketing function.
The opportunity:
* Lead the development and delivery of CRM and direct marketing campaigns to maximise customer engagement and retention.
* Build and execute targeted campaigns across multiple channels, including email, SMS, and direct mail.
* Segment customer data to create personalised communications and improve campaign effectiveness.
* Manage direct marketing activity to prospect audiences, supporting customer acquisition.
* Oversee reporting and performance metrics to measure campaign impact and effectiveness.
* Collaborate with wider marketing and commercial teams to align messaging and strategies.
* Monitor and optimise campaign performance through testing and analytics.
* Contribute to the continuous improvement of the CRM and marketing processes.
You’ll be the ideal candidate for this position if you have:
* Experience developing and delivering CRM and direct response marketing campaigns.
* Strong working knowledge of data segmentation, customer profiling, and campaign targeting.
* Proficiency with CRM platforms and marketing automation tools.
* Analytical skills with the ability to interpret performance data and apply insights to improve campaigns.
* Commercial awareness and understanding of customer lifecycle management.
* Experience of managing third-party suppliers and creative agencies.
* Knowledge of compliance requirements relating to customer data and GDPR.
* A results-driven mindset with the ability to manage multiple projects at once.
The benefits included with this opportunity:
* Opportunity to play a pivotal role in shaping customer marketing strategy.
* A key position within a growing marketing function, reporting directly to senior leadership.
* Exposure to a broad range of campaigns and marketing activity, spanning both retention and acquisition.
* Collaborative and supportive working environment.
* Competitive salary and package.
Our commitment
Blair West is an equal-opportunity employer. We embrace diversity and inclusion at every stage of the recruitment process. We are committed to fairness, equality, and ongoing diversity training for our team to give our candidates and clients a feeling of belonging during their experience with us. Please speak to their consultant if you require reasonable adjustments at any stage during their experience with usBefore You Apply
Do not include the following in your job application, CV, or cover letter:
- Bank details.
- National Insurance number.
- Date of birth.
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