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Digital Growth Executive

Job Posted: a month ago

Salary: £ 27,500 - 35,000 / Annum
Job Type: Permanent
Location: ME14, Weavering, Kent

Expire in: 9 days

Job Description

This role is responsible for driving measurable lead generation and commercial pipeline through PPC, SEO, analytics, and martech.
Key Responsibilities: -
  * Plan, build, and manage Google Ads campaigns across Search, Display, and Performance Max for multiple STA brands.
  * Manage PPC budgets, bidding strategies, and campaign structure to maximise ROI and lead quality.
  * Conduct keyword research, write ad copy, and create/test landing pages.
  * Develop and execute SEO strategies across all STA brand websites, including technical audits and competitor analysis.
  * Support the content team with SEO guidance for blog posts, landing pages, and site copy.
  * Track and report on MQLs, cost per lead, and conversion rates by channel and brand.
  * Cross-reference marketing data with HubSpot CRM to assess lead quality and pipeline contribution.
  * Support the management and optimisation of HubSpot for marketing workflows, lead scoring, and automation.
  * Maintain UTM tracking standards and ensure data hygiene across all marketing channels.
  * Assist with website updates and form integrations in Statamic CMS where required.
  * Monitor and report on campaign performance using Google Ads, GA4, Looker Studio, and internal tools.
Candidate Profile – Core Competencies, Skills & Knowledge Requirements
The ideal candidate will have:
  * Minimum 1 year hands-on experience managing Google Ads campaigns
  * Solid understanding of SEO fundamentals (technical, on-page, and off-page).
  * Experience with Google Analytics (GA4), Google Tag Manager, and Google Search Console.
  * Comfortable building reports and dashboards in Looker Studio or similar.
  * Be able to clearly demonstrate the presence of core competencies with regards to:
      * Strong analytical skills and confidence working with data
      * Attention to detail across multiple campaigns and brands
      * Self-starter mentality with ability to take ownership of channels
      * Effective written and verbal communication
      * Problem solving and continuous improvement mindset

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