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Digital Marketing Analyst
Job Posted: 14 hours ago
Salary: £ 38,000 - 45,000 / Annum
Job Type: Permanent
Location: Newark on Trent, Nottinghamshire
Expire in: a month
Job Description
Digital Marketing Analyst
Newark, Full Time, Permanent
Salary £38,000 - £45,000 per annum
Our well-established Newark based client is seeking a Digital Marketing Analyst to join their marketing team on a full time, permanent basis. You’ll help to maximise engagement, lead generation and automate engagement with customers.
THE ROLE
As a Digital Marketing Analyst, you’ll be responsible for the analytics across all platforms guiding the team on adaptations and necessary optimisations, as well as:
* Establishing and optimising web analysis tools such as Google Analytics 4
* Establishing and implementing a tracking code and measurement system for all activities
* Developing a single report tool (PowerBI) to pull in performance data and metrics from all channels
* Working with the sector marketing specialist(s) launching campaigns to reach targets
* Making recommendations to the sector marketing specialist, head of marketing and wider team to improve conversion rates
* Using key metrics to identify opportunities to increase active campaign performance
* Ensuring regular communication about tracking and reporting on existing campaigns
* Providing the relevant performance information allowing a campaign summary to be made
* Increasing website traffic via improved rankings on Google search engine
* Ensuring on-page optimisation to produce relevant search results and a positive user experience
* Monitoring marketing trends including the investigation of new tools
THE CANDIDATE
The ideal Digital Marketing Analyst will have digital marketing experience, ideally in B2B, as well as:
* Experience with analytical and reporting tool Google Analytics
* Strong knowledge and expertise in SEO / SEA and other digital platforms
* Demonstrable results / project achievements
* Ability to plan and implement projects to achieve key milestones
* Results-oriented mindset and the ability to break down complex structures
* Ability to react well under pressure and prioritise workload
THE BENEFITS
As a Digital Marketing Analyst, you’ll receive the following benefits:
* 33 days annual leave including bank holidays
* Hybrid working
* Company pension
* Free parking
Thank you for your interest in this vacancy and good luck with your application.
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