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Digital Marketing Executive

Job Posted: 7 days ago

Salary: £ 32,000 - 32,000 / Annum
Job Type: Permanent
Location: Reading, Berkshire

Expire in: 20 days

Job Description

Digital Marketing Executive
Our client is seeking a proactive and results driven Digital Marketing Executive to join their team. This role will be responsible for the planning, execution and optimisation of paid and organic digital marketing activity, supporting lead generation and brand growth across multiple channels.
The successful candidate will play a key role in managing paid media campaigns, improving website performance and ensuring high quality, engaging content across all digital platforms.
This is an excellent opportunity for someone with strong digital marketing experience who is looking to take ownership of campaigns and make a measurable impact within a fast-paced environment.
Key Responsibilities
• Plan, implement and optimise paid media campaigns across platforms including Google Ads (PPC), paid social media and LinkedIn.
• Manage and develop SEO strategy to improve organic search rankings, website traffic and visibility.
• Monitor, analyse and report on campaign performance, making data driven recommendations for continuous improvement.
• Manage and maintain company websites, including content updates, optimisation and performance improvements.
• Create and coordinate engaging digital content aligned with brand and campaign objectives.
• Work closely with internal stakeholders and external agencies to deliver integrated marketing campaigns.
• Conduct keyword research, competitor analysis and market research to inform strategy.
• Ensure all digital activity aligns with brand guidelines and business objectives.
• Support the development of landing pages and conversion rate optimisation initiatives.
• Maintain accurate reporting dashboards and provide regular performance updates.
Skills and Experience Required
• Proven experience in digital marketing, with a focus on paid media (PPC, paid social and LinkedIn).
• Strong understanding of SEO principles and best practices.
• Experience managing and updating website content (WordPress or similar CMS). • Proficiency in digital marketing tools such as Google Ads, Google Analytics and social media platforms.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Excellent organisational skills with the ability to manage multiple campaigns and deadlines.
• Strong written and verbal communication skills.
• A proactive, results focused and adaptable approach to work.
• Experience within B2B or automotive sectors would be desirable but not essential.
Forward Assist Recruitment is operating as an employment agency. Forward Assist Recruitment is an Equal Opportunities employer; we welcome applicants from all backgrounds

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