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Digital Marketing Executive (Mid-Weight)
Job Posted: an hour ago
Salary: £ Competitive
Job Type: Permanent
Location: Watford, Hertfordshire
Expire in: a month
Job Description
Job Title: Digital Marketing Executive (Mid-Weight)
Location: Hybrid - Watford, WD24 7RY
Salary: Competitive
Job Type: Full Time, Permanent. Core hours of work for our business are Monday to Friday 08:30-17:00 (40 hours) however this can be done on a Hybrid basis with up to 3 days in the office and 2 days from home.
We're looking for a proactive and creative Digital Marketing Executive to join our fast growing business. Reporting to our Head of Marketing, you'll play a key role in driving our digital strategy - strengthening our online presence, supporting the ecommerce growth, and helping shape the next chapter of Vegetarian Express.
This is an exciting time to join a business that's setting the standard in vegetarian food innovation. The right candidate will thrive in a fast-moving, hands-on environment, bring sharp attention to detail, and communicate with confidence. There's real scope to grow, make an impact, and influence how we connect with our customers online.
What will be your main responsibilities?
Drive omnichannel growth: Plan and execute digital campaigns across web, email, and social, ensuring consistent messaging that inspires action and strengthens brand engagement across all customer touchpoints.
Turn data into action: Build data capture and management practices, analyse digital performance, and translate insights into meaningful commercial decisions.
Lead by doing: Take ownership of email marketing production and provide proactive day-to-day support to the Head of Marketing making recommendations on ways to improve performance metrics further.
Champion collaboration: Work closely with Sales, Innovation Chefs, and Customer Service to align messaging, share insights, and ensure customer feedback shapes our online communication.
Manage and evolve email marketing: Oversee end-to-end delivery - from segmentation and scheduling to A/B testing, reporting, and continuous optimisation through Klaviyo.
Own website merchandising and content: Make photography requests for assets, product uploads, and product descriptions - ensuring accuracy and visual appeal. Shape the site as an information hub that drives inspiration, supports customer confidence, and generates quality leads.
Report on performance: Create and maintain clear reports in Google Analytics, social media channels, GA4, and Klaviyo to measure engagement and guide strategy.
Manage SEO activity to increase organic visibility, optimise content performance, and drive measurable traffic growth.
Bring our brand to life on our socials: Manage LinkedIn and Instagram channels - capturing live content at events to creating posts that tell a compelling, authentic stories for chefs and food professionals.Who are we?
Vegetarian Express specialise in delivering plant-based ingredients, ideas and inspiration to chefs across the UK for eating out of home. With the astronomical rise in popularity of plant-based, vegan, vegetarian and flexitarian diets, we are uniquely placed in Foodservice to meet with this demand, and as such are rapidly growing and expanding.
What do you need?
You don't need to be vegan or a foodie to join our team, but you do need a passion for digital marketing and at least 3-5 years' experience in a similar role. We're looking for someone who is commercially minded, proactive, and can confidently manage multiple projects in a fast-paced environment.
Key skills and qualities:
Comfortable working independently and taking ownership of projects
Able to prioritise tasks, make decisions autonomously, and take initiative
Excellent written and verbal communication
High level of accuracy and attention to detail
Ability to multitask, prioritise, and meet deadlines
Strong judgment in identifying risks and opportunities
Experience using Canva to create social media content
Collaborative mindset with strong teamwork skillsEssential experience:
Hands-on experience with Klaviyo (or similar platforms), including segmentation, automation, and reporting
Comfortable managing a website with a high volume of products
Experience navigating, editing, and making changes to Shopify
Experience in using Canva for editing and creating posts
Confident presenting digital data and insights to teams
Skilled at capturing compelling imagery to showcase brand experiences for social platforms.In return what do we offer?
Competitive basic salary
25 days holiday plus public holidays
Option to purchase additional annual leave (up to 3 days)
Cash health plan (money back for dentist, opticians, physio etc.)
Life assurance (4 x salary)
On-going training & development
Staff discount on all products
Pension
Easy access to public transport and free parking
We promote good physical and mental health and can provide additional support to our employees via our Employee Assistance Programme all year roundCandidates with the relevant experience or job titles of; Marketing Manager, Digital Marketing Manager, Marketing Analyst, Marketing Officer, Digital Marketing Officer, Online Marketing, Digital Marketing Executive may also be considered for this roleBefore You Apply
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