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Digital Marketing Manager

Job Posted: 12 days ago

Salary: £ 43,000 - 50,000 / Annum
Job Type: Permanent
Location: High Wycombe, Buckinghamshire

Expire in: 16 days

Job Description

Digital Marketing Manager

High Wycombe
£43,000 - £50,000
Permanent
Monday – Friday

We are working with a growing ecommerce business who are looking for a commercially minded Digital Marketing Manager to take ownership of their digital marketing activity and help drive the next phase of growth.

This is a broad and varied role with a strong focus on Paid Media and Email Marketing, whilst also contributing to wider customer acquisition, retention and ecommerce growth strategies. The successful candidate will enjoy both strategic planning and hands-on campaign management and will thrive within a fast-paced SME environment.

Responsibilities of the Digital Marketing Manager:

  * Managing and optimising Paid Search and Paid Social campaigns across platforms including Google Ads and Meta

  * Planning, launching and monitoring digital marketing campaigns to maximise ROI and customer acquisition

  * Managing campaign budgets, audience targeting, creative testing and performance reporting

  * Developing and executing email marketing campaigns and customer lifecycle journeys using CRM platforms

  * Building and optimising automated email flows including welcome, retention and customer re-engagement campaigns

  * Analysing campaign performance and identifying opportunities to improve customer engagement and revenue

  * Supporting wider ecommerce and digital growth initiatives

  * Identifying opportunities to improve customer journeys, conversion rates and overall online performance

  * Producing regular performance reports using digital analytics and marketing platforms

  * Working closely with leadership teams and external partners to support commercial objectives

  * Managing and coordinating external agencies and suppliers where required

Requirements of the Digital Marketing Manager:

  * Previous experience managing Paid Search and Paid Social campaigns

  * Strong knowledge of Google Ads, Meta and digital advertising platforms

  * Experience using email marketing and CRM systems

  * Proven track record of driving customer acquisition and retention through digital channels

  * Strong understanding of ecommerce performance metrics and digital reporting

  * Experience analysing campaign performance and making data-driven decisions

  * Commercial awareness with the ability to balance strategy and execution

  * Strong organisational and project management skills

  * Ability to work independently and take ownership of marketing activity

  * Excellent communication and stakeholder management skills

What's on offer:

  * Opportunity to join a growing and ambitious ecommerce business

  * Broad and varied role with genuine ownership

  * Collaborative and supportive team environment

  * Opportunity to influence marketing strategy and business growth

  * Staff discount scheme

  * Company pension

  * Free on-site parking

  * Long-term career progression opportunities

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