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Digital Marketing Manager (Pharma)
Job Posted: 4 hours ago
Salary: £ 31.54 - 48.5 / Hour
Job Type: Contract Temporary
Location: London
Expire in: a month
Job Description
Digital Marketing Manager (Pharma)
Working for a global and prestige pharmaceutical organistion, we have an exciting opportunity for a Digital Marketing Manager to work in collaboration with the brand team to fully understand the comprehensive view of the end-to-end patient journeys, with the goal of identifying, creating and implementing integrated marketing plans aligned to customer needs and business objectives.
The Digital Marketing Manager, in partnership with channel leads, content creators, external agencies, Strategic Insights, and social media teams, applies advanced analytics tools and marketing solutions to design omni-channel customer journeys intended to provide a coordinated and personalised customer experience.
The role is a PAYE temporary contract position initially signed off for 9 months and offers an hourly rate of £31.54 - £48.50 per hour depending on experience, plus 25 days holiday pro rata. This position is hybrid working (minimum 3 days per week in the office based in Moorgate, Central London).
* Integrated promotional strategies: development and execution of promotional strategies in accordance with the brand strategy, including content, messaging, channel mix and promotional/non promotional marketing promotional This can include various customer journeys such as direct-to-consumer, patients, HCPs and others.
* Customer experience: Enhances our customer focus by Identifying the digital footprint of customers through advanced website and data analytics and incorporate the insights into planning and execution to develop tailored and dynamic engagement strategies at segment/individual level to provide customers with a seamless experience.
* Maximizing business outcomes: defining strong goals, KPIs and metrics embedded in the planning and execution, with continuous assessment of performance, identifying opportunities and problematic areas, working towards optimizing the campaigns in a real-time fashion.
* Agile mindset promotional teams: lead team with agile mindset comprised of cross-functional team members, internally and externally, that will collaborate to move from strategy to implementation and execution, to deliver the best possible customer experience.
Experience
* Minimum 3 years’ experience within Digital Marketing & Customer Engagement.
* Bachelor’s degree or equivalent qualification in marketing, digital or business or discipline.
* Experience in planning and executing omnichannel campaigns, that delivers a personalised customer journey and user experience
* Experience in leading cross functional teams in the planning, delivery, and optimisation of digital marketing campaigns to ensure seamless integration with broader. brand strategy
* Experience managing social media and first party campaigns, and managing spend over the course of the project to maximise results.
* Experience working within healthcare/Pharmaceutical and/or a regulated environment is beneficial
Key Skills
* Strategic Thinking: Ability to develop and execute long-term strategies for customer engagement.
* Analytical Skills: Strong business analytics, ability to identify business opportunities analyse data to gain insights into customer behaviour and needs.
* Communication: Excellent ability to communicate effectively with different stakeholdersBefore You Apply
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