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Email Marketing Executive
Job Posted: 6 hours ago
Salary: £ 25,500 - 30,000 / Annum
Job Type: Permanent
Location: Coulsdon
Expire in: a month
Job Description
Email Marketing Executive
Location: Coulsdon
Department: Marketing
Reports to: Marketing Manager
Salary: £25,500 - £30,000
Contract Type: Full-time (37.5hrs/week, Mon-Fri 9:00-5:30)
Role Overview
As the Email Marketing Executive, you will be responsible for the end-to-end management of my client’s email marketing campaigns. You will play a key role in enhancing customer engagement, driving conversions, and supporting lead generation through strategic email communications aligned with our digital platforms.
Key Responsibilities
Email Marketing Strategy Ownership
Develop and implement a comprehensive email marketing strategy aligned with my client’s business goals and customer journey.
Design & Creation of Email Templates
Build visually appealing, responsive email templates that reflect my client’s brand identity and drive engagement.
Copywriting & Content Creation
Write compelling and relevant email copy tailored to different audience segments, ensuring clarity, tone, and value.
Automated Journey Development
Create and manage automated email workflows that align with our portal and website experience, enhancing customer lifecycle engagement.
Performance Reporting & Analytics
Monitor, analyse, and report on email campaign performance using key metrics to inform future strategy.
Lead Nurturing & Handover
Manage nurture streams to guide prospects through the funnel and ensure timely handover of qualified leads to relevant business teams.
Audience Segmentation & Personalisation
Segment email lists and personalise content to improve relevance and effectiveness of campaigns.
Compliance & Best Practices
Ensure all email communications comply with GDPR and industry best practices for deliverability and user experience.
Data Accuracy
Own and manage the quality and accuracy of data in our Dynamics CRM database.
Skills & Experience
Proven experience in email marketing, ideally within B2B or e-commerce environments.
Proficiency with email marketing platforms
Strong copywriting and content creation skills.
Experience with marketing automation and CRM systems.
Analytical mindset with the ability to interpret data and optimise campaigns.
Knowledge of HTML/CSS for email template customisation (preferred).
Excellent communication and project management skillsBefore You Apply
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