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Event Sales Manager

Job Posted: 2 days ago

Salary: £ 45,000 - 45,000 / Annum
Job Type: Permanent
Location: Telford, Telford and Wrekin

Expire in: 25 days

Job Description

Event Sales Manager (AV & Events)

Salary: Up to £45,000 per annum (DOE)
Location: Shropshire (Hybrid working available)
Contract: Full-time, Permanent

About the Role

We are looking for an experienced Event Sales Manager with a background in the AV industry to lead commercial sales across our portfolio of B2B conferences and industry awards. This role is ideal for a sales professional who understands event production, technical delivery and AV solutions, and can confidently sell high-value sponsorship, exhibition and partnership packages to senior stakeholders.

You’ll play a key role in driving revenue while working closely with internal event, production and content teams to deliver commercially successful, technically strong events.

Key Responsibilities

Sales & Revenue Generation

  * Develop and execute sales strategies to achieve revenue targets across conferences and awards

  * Proactively sell sponsorship, exhibition and commercial partnership packages

  * Leverage AV industry knowledge to position technical and production-led opportunities

  * Identify and qualify new business through outbound sales, networking and industry contacts

  * Create tailored proposals that reflect client objectives, brand exposure and technical requirements

Client Relationship Management

  * Build long-term relationships with AV suppliers, production partners, sponsors and exhibitors

  * Act as the primary commercial contact throughout the event lifecycle

  * Work closely with clients to ensure commercial objectives align with event delivery

Sales Operations & Reporting

  * Manage and maintain a structured sales pipeline using the CRM system

  * Accurately record sales activity, proposals, contracts and outcomes

  * Provide regular revenue forecasts and performance reports

Collaboration & Internal Communication

  * Collaborate with marketing to align sales messaging with campaigns and launches

  * Work with events, content and production teams to develop commercially viable programmes

  * Contribute to post-event analysis to optimise future AV and commercial offerings

Person Specification

Essential

  * Minimum 5 years’ B2B sales experience within the AV, production or live events industry

  * Proven success selling sponsorship, exhibition, AV services or event solutions

  * Strong understanding of AV-led events, production workflows and technical terminology

  * Confident in outbound sales, lead generation and closing deals

  * Excellent communication and negotiation skills

  * Experience using CRM systems

  * Highly organised with strong pipeline and time management skills

Desirable

  * Existing relationships within the AV, events or production sectors

  * Experience working with conferences, awards or large-scale live events

  * Knowledge of sponsorship ROI, exhibitor requirements and technical integrations

Key Performance Indicators (KPIs)

  * Revenue delivered across AV-led conferences and awards

  * Conversion rates from outreach to signed commercial agreements

  * Client satisfaction, retention and repeat bookings

  * CRM accuracy, reporting consistency and forecasting

Working Conditions

  * Office-based in Shropshire, with flexible/hybrid working options available

  * Some UK travel to events and client meetings

To apply or for more information please contact Lydia Johnson at Seymour John Recruitment Limited

Before You Apply

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Bank details.
National Insurance number.
Date of birth.

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