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General Sales Manager
Job Posted: 4 hours ago
Salary: £ 60,000 - 70,000 / Annum
Job Type: Permanent
Location: Birmingham, ENG, GB
Expire in: a month
Job Description
General Sales Manager – Northern Region
Sector: CNC Machine Tools | Metal Cutting | Capital Equipment
Location: North UK (Field Based)
Package: Competitive, leadership-level salary + performance incentives
Recruiting Partner: Recruit Engineering – Specialists in Machine Tool Talent
The Opportunity
We’re exclusively recruiting on behalf of a globally renowned machine tool manufacturer, recognised for their innovation, heritage, and cutting-edge CNC technologies. This General Sales Manager role presents a rare opportunity to lead a well-established northern territory sales team for a true market leader in the metal cutting industry.
This senior leadership position reports into the UK Sales Director and is responsible for leading a team of Area Sales Managers and Sales Engineers. You’ll play a pivotal role in driving regional strategy, supporting the achievement of a circa £22M capital equipment sales target, and further strengthening market presence across your territory.
Key Responsibilities
Lead, coach, and inspire a team of high-performing sales professionals
Develop individual capabilities through regular 1-to-1s and structured coaching
Manage daily and long-term sales forecasting through CRM platforms
Strengthen relationships with key customers and internal stakeholders
Support succession planning, team structure, and continuous improvement initiatives
Deliver growth in both existing and new accounts across a diverse CNC portfolio
Align internal resources (Applications, Service, Technical Support) to meet customer needs
Ensure accurate documentation, commercial terms, and payment milestones are met
Report monthly performance and contribute to wider strategic business planning
Represent the brand and its values with professionalism and credibility
Candidate Profile
Essential Experience:
Minimum 5 years of capital equipment sales experience in engineering/manufacturing
Strong commercial acumen and high-value negotiation skills
Proven success managing or mentoring sales teams (or ready to take that next step)
Excellent communicator, able to engage and influence at all business levels
Proficient with CRM systems and sales forecasting tools
Comfortable managing high revenue targets with precision and accountability
Full UK driving licence
Desirable:
Prior experience in CNC machine tool or metal cutting technologies
Team leadership within a structured, target-driven environment
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