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German Speaking Loyalty Specialist
Job Posted: an hour ago
Salary: £ 45,000 - 48,000 / Annum
Job Type: Permanent
Location: London
Expire in: a month
Job Description
Job title: German speaking Loyalty Specialist - Germany & Benelux
Job type: Permanent/Full time
Location: London
Working pattern: Hybrid (3 days in the office, 2 days WFH)
Salary: up to £48,000/Year
We're supporting a world-renowned global lifestyle brand in their search for a German speaking Loyalty Specialist to join their European team, focusing on the Germany and Benelux regions.
This is a fantastic opportunity for someone with a strong CRM or loyalty background who's ready to own regional strategy and execution - bringing a customer-first approach to a brand that values both tradition and modern thinking.
About the Role: You'll play a key role in launching, developing, and executing the loyalty marketing strategy for Germany and Benelux, ensuring customers receive best-in-class experiences across all channels. Reporting to the Loyalty & CRM Lead, you'll work cross-functionally with European cluster teams, global teams, and local market stakeholders.
Key Responsibilities:
Develop and deliver a regional loyalty marketing plan to drive member acquisition, engagement, value, and retention.
Define locally relevant member propositions, benefits, and rewards in line with brand equity and market insights.
Improve the member experience by identifying ways to reduce friction in reward activation and increase active engagement.
Ensure loyalty communications and activations are integrated into wider cluster marketing and GTM (Go-to-Market) plans.
Act as an internal ambassador for loyalty in your region - educating stakeholders and sharing market performance updates.
Lead the rollout of loyalty toolkits, communications, and activations across Retail, Wholesale, E-commerce, and App channels.
Create playbooks to support loyalty rollout and training in new markets.
Collaborate with key partners (Marketing, Retail, Franchise, Ecom, App) to align on strategies, planning, and delivery.
Support planning and execution of promotional and brand moments with loyalty-specific strategies.
Monitor and manage the loyalty budget to maximise ROI.
Help evaluate and identify the best partners to support loyalty strategy.
Use strategic analysis and insights from multiple data sources to support decisions and drive a test-and-learn culture.
Generate reports, track trends, and benchmark performance to measure progress against loyalty KPIs.
Analyse performance across CRM touchpoints (Retail, Wholesale, Ecom, App) and translate findings into actionable insight.
Build insight reports and recommendations for senior stakeholders in a clear, value-driven format.About You :
Fluent in English and German (spoken and written).
Proven experience in a similar role that focuses on membership or loyalty programmes
A strong track record in delivering results through multi-channel loyalty campaigns.
Excellent cross-functional collaboration and stakeholder management skillsBefore You Apply
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