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Group CRM Lead
Job Posted: 4 hours ago
Salary: £ 50,000 - 55,000 / Annum
Job Type: Permanent
Location: Greater Manchester
Expire in: a month
Job Description
Are you a data-driven CRM expert with a passion for crafting exceptional customer journeys? We’re working with a leading FMCG group to find a CRM Manager who will take ownership of CRM strategy across multiple premium brands.
As CRM Manager, you’ll be the strategic and operational lead for CRM across the group. You’ll design and deliver lifecycle campaigns that nurture leads, drive engagement, and increase customer lifetime value. From segmentation and automation to data hygiene and performance analysis, you’ll ensure every customer interaction is timely, relevant, and impactful.
What You’ll Be Doing
Own and evolve the CRM strategy across all divisions
Lead segmentation, automation, and personalisation initiatives
Deliver lifecycle campaigns (onboarding, retention, reactivation)
Collaborate with marketing, sales, and creative teams
Champion data integrity and GDPR compliance
Analyse performance and drive continuous improvement
Identify opportunities for platform enhancements and automation
What We’re Looking For
Proven experience in CRM, email marketing, or marketing automation
Strong knowledge of CRM platforms, segmentation, and analytics
Track record of improving engagement, conversion, and retention
A commercial mindset with strong analytical awareness
Collaborative, organised, and solutions-focused
Passionate about delivering exceptional customer experiences
If this sounds like the right move for your career, we’d love to speak to you!
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The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancyBefore You Apply
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