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Group Marketing Manager
Job Posted: a day ago
Salary: £ 40,000 - 50,000 / Annum
Job Type: Permanent
Location: Poole, Dorset
Expire in: a month
Job Description
Group Marketing Manager
Poole HQ | £40-50K DOE | Hybrid | Full-Time | Permanent
Monday to Friday, 8.30am-5.30pm, reporting directly to the MD
We Are Hiring a Results-Driven Marketing Leader. A results-driven, well-rounded Marketing Manager with an emphasis on driving digital marketing efforts across all channels.
This is a hands-on leadership role where you'll manage five dynamic brands and their digital performance-covering websites, campaigns, and the full marketing calendar.
You'll be responsible for generating measurable growth in traffic, leads, and brand visibility through data-led execution and creative strategy.
Your Mission
This role is critical to scaling our clients customer base and brand authority across technical, trade, and commercial markets.
You'll take ownership of digital acquisition across paid media, email, content, and website performance-executing with pace and clarity.
We're looking for someone who blends analytical precision with creative execution, thrives in data-led environments, and builds marketing machines that convert.
Digital Acquisition & Paid Media (Top Priority)
You'll lead our most powerful growth engine.
* Own and optimise all paid channels-Google Ads, YouTube, LinkedIn, Facebook, and Meta platforms.
* Design and execute full-funnel PPC strategies that bring qualified traffic and convert it into leads.
* Build and manage remarketing campaigns that re-engage high-intent users.
* Continuously reduce cost-per-lead while increasing conversion rates.
* Collaborate with sales to align paid lead quality with pipeline expectations.
* Report on CAC, ROAS, and pipeline impact-weekly, monthly, and campaign-specific. This is not outsourced or delegated-you are the engine.
Email Marketing & Automation
Email will be your retention engine and lead converter.
* Build and schedule campaigns for nurture flows, customer acquisition, and reactivation.
* Write and design email content that drives clicks, replies, and results-not noise.
* Segment audiences by buyer intent, industry, or behaviour to maximise relevance.
* Use A/B testing and performance data to refine timing, messaging, and subject lines.
* Track performance by open rate, click-through, lead conversion, and revenue contribution.
* Manage tools like Mailchimp or ActiveCampaign, and link performance back to CRM and pipeline health.
Social Media, Video & Content Distribution
You'll own the online voice of our brands across platforms-and turn scrolls into clicks.
* Manage organic and paid content across LinkedIn, YouTube, Facebook/Meta, and X.
* Build engaging post calendars with a mix of product, problem-solving, proof (case studies), and people content.
* Run paid campaigns to promote high-value content and retarget key segments.
* Monitor post performance, follower trends, and engagement metrics to sharpen strategy.
* Use our in-house studio to capture product walk-throughs, customer videos, and podcast clips.
* Publish and repurpose content across video, blogs, email, and paid ads to extend impact.
Website, SEO & Conversion Optimisation
Your goal: make our websites perform like salespeople who never sleep!
* Manage five WordPress-based websites across our brands-keep them fast, functional, and conversion-focused.
* Implement SEO best practices: site structure, technical health, page speed, and schema.
* Continuously improve UX and CRO through A/B testing, heatmaps, and behavioural data.
* Collaborate with devs (internal or external) to scope and execute larger improvements.
* Track and improve page performance by analysing bounce rates, CTA interactions, form completion, and revenue attribution.
* Own the user journey from first visit to lead conversion.
Data, Attribution & Marketing Performance
You won't just report what happened. You'll explain why, how it performed, and what to do next.
* Own reporting across GA4, SEO tools, LinkedIn Ads, and email platforms.
* Build dashboards to track CAC, ROAS, CPL, and revenue attribution from all active campaigns.
* Monitor funnel health across channels: from ad click to email open, to form submit, to pipeline opportunity.
* Set up and manage tracking pixels, UTM strategies, and conversion events for reliable data flow.
* Present insights and recommendations directly to the MD-weekly, monthly, and campaign-specific.
* Tie every channel back to commercial outcomes. Not just traffic-pipeline.
Skills & Profile
You're a full-stack marketer with deep technical ability and sharp commercial thinking.
* 3+ years managing high-performance campaigns across PPC, email, SEO, and social.
* Proven ability to deliver leads and revenue through Google Ads, LinkedIn Ads, and Meta platforms.
* Comfortable building email journeys in Mailchimp, Active Campaign, or similar integrated with CRM.
* Skilled in SEO, CRO, and WordPress-enough to own and improve site performance.
* Fluent in GA4, campaign tracking, funnel metrics, and revenue attribution.
* You write clearly, test frequently, and turn data into decisions.
* You know what a good cost-per-lead looks like and aren't afraid to challenge what's underperforming.
* Budget-aware, results-focused, and commercially switched on
Benefits:
23 days paid holiday, increasing up to a maximum of 30 days, plus bank holidays
Company funded Bupa health plan
Company sick pay
Free eye test
Development Programme, up to 100% funding for development programmes
Company funded activities at Christmas and in the summer
Bike to work scheme
On site parking
Please get in touch to hear more
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