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Growth Marketing Manager
Job Posted: 6 hours ago
Salary: £ 55,000 - 65,000 / Annum
Job Type: Permanent
Location: PE2, Alwalton, Cambridgeshire
Expire in: a month
Job Description
Our client is the UK’s leading business training and coaching platform for trade and construction business owners. They help tradespeople become successful business owners through a range of training solutions, including 12-month business academies, seminar sessions, and retreats. Due to continued expansion, they’re now looking for a Growth Marketing Manager to sustain growth of the business from £20 million to £100 million over the next few years.
The Growth Marketing Manager will be responsible for driving daily, measurable lead generation and revenue growth across all channels. This is a hands-on, data-led marketing role responsible for launching and optimising campaigns, managing pipelines and automations, and working proactively with the sales team to deliver ambitious growth targets.
Roles & Responsibilities
1. Lead Generation & Campaign Execution
• Plan, launch, and optimise daily outbound campaigns (SMS, email, retargeting) to fill the sales pipeline.
• Develop and manage marketing sequences and automations to nurture and convert leads.
• Identify opportunities to generate inbound leads through organic and paid channels.
2. CRM Management & Conversion Optimisation
• Own the CRM: ensure all data, pipelines, and workflows are up to date.
• Implement and improve automated follow-ups and workflows to maximise conversion.
• Monitor lead flow and proactively flag gaps or underperformance.
3. Sales Alignment & Accountability
• Collaborate daily with the sales team to track lead progression.
• Hold salespeople to account on timely lead follow-up and pipeline hygiene.
• Provide reporting on leads, conversions, and ROI.
4. Data & Performance Reporting
• Track KPIs: campaign response rates, cost per lead, conversion rates, sales velocity.
• Provide weekly and monthly performance reports to leadership.
• Use insights to iterate and improve marketing and sales processes.
5. Content & Messaging
• Write and design compelling marketing assets (emails, SMS scripts, landing pages).
• Maintain brand voice and messaging consistency across campaigns.
6. Continuous Optimisation
• Test and refine offers, creative, messaging, and funnels.
• Stay current on marketing trends, technologies, and compliance best practices.
Candidate Profile:
• Demonstrable experience in growth marketing, demand generation, or performance marketing within a B2B company
• Skills: Campaign management, CRM mastery, marketing automation, copywriting, conversion optimisation.
• Attributes: Results-driven, proactive, commercially minded, comfortable working at pace in a reactive environment.
• Culture Fit: Hands-on executor, thrives on accountability and measurable outcomes, not just strategyBefore You Apply
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Looking for your next career move? Join a top company hiring Growth Marketing Manager job near me in PE2, Alwalton, Cambridgeshire! This is your chance to work on exciting projects, grow professionally, and enjoy a rewarding career with competitive pay and excellent benefits. Whether you're an experienced professional or looking to take the next step, this role offers the perfect opportunity to enhance your skills and make an impact. Don’t miss out—apply today via Vita CV and take your career to the next level!
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