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Growth Marketing officer
Job Posted: a day ago
Salary: £ 28,000 - 34,000 / Annum
Job Type: Permanent
Location: Waltham Forest, Greater London
Expire in: a month
Job Description
Location: Leyton, London
Reports to: Director
Salary Range: £28,000 – £34,000 per annum (dependent on experience, market benchmarked for London)
Contract Type: Full-time, Permanent
Hours: 37.5 hours per week (flexible working options considered)
Purpose of the Role
The Growth Marketing Officer will lead and execute marketing campaigns to drive brand awareness, customer engagement, and service growth for the organisation. This role requires a creative, analytical, and hands-on marketing professional with proven ability to design, implement, and optimise campaigns across multiple platforms, including websites, social media, email marketing, and offline channels.
The post-holder will play a key role in supporting organisational expansion, improving digital presence, and developing consistent branding while reporting directly to the Director.
Marketing Officer's main duties and responsibilities:
Creating and executing digital marketing strategies aligned with overall company goals.
Planning, managing and optimising digital marketing campaigns across various platforms, including email campaigns, to increase sales lead generation.
Line management of two Marketing Administrators responsible for Events, Promotional materials and Marketing Data Analysis.
Working with an external company to optimise the website and drive website traffic.
Managing the annual marketing budget and resource requirements.
Develop and implement a growth marketing strategy to meet organisational objectives and KPIs.
Manage and update the company website, ensuring accurate, engaging, and SEO-optimised content.
Lead social media content planning, scheduling, and posting to grow engagement and followers.
Design marketing assets (digital and print) using Canva, Adobe Illustrator, Photoshop, or similar.
Monitor and analyse marketing campaign performance using analytics dashboards.
Collaborate with internal teams to create compelling campaigns that promote services and initiatives.
Content Production
Working with internal stakeholders, agree a calendar of subjects across our brands for content collateral production
Produce a variety of collateral types; white papers, thought leadership, blogs, customer stories, social bites etc
Become a reliable source consistent delivery of collateral, reducing the inconsistencies of individual team members producing own content
Ensure adherence to brand guidelines, style, tone and voice at all times
Utilise efficiency tools and in-house subject expertise to enhance productivity
Ensure content assets are approved, formatted, and delivered on time
Monitor performance metrics & report on results
Marketing Officer's additional duties
Plan and execute email marketing campaigns, including audience segmentation and A/B testing.
Maintain brand guidelines and ensure all content is consistent in tone, style, and messaging.
Research and identify growth opportunities through partnerships, community engagement, and sponsorships.
Produce blog posts, newsletters, press releases, and case studies to promote success stories.
Manage PPC campaigns via Google Ads, Facebook Ads, and LinkedIn Ads.
Implement on-page and off-page SEO best practices to improve search rankings.
Support recruitment campaigns by creating job adverts, digital banners, and targeted campaigns.
Oversee photography and video content creation for campaigns and social media.
Liaise with external agencies, printers, and suppliers for marketing materials.
Create content calendars to manage the flow of marketing activities.
Provide monthly marketing performance reports to the Director.
Conduct competitor analysis to inform marketing decisions.
Manage and optimise Google My Business and other local listings.
Coordinate attendance at community events, exhibitions, and job fairs.
Develop targeted campaigns for specific audiences (e.g., commissioners, potential clients, staff).
Train and support staff on using social media effectively to enhance the organisation’s presence.
Ensure compliance with GDPR in all marketing and data collection activities.
Test and implement new tools and platforms for improved marketing performance.
Create internal communications content to engage and inform staff.
Support fundraising campaigns and community-based initiatives.
Maintain and update mailing lists and CRM records.
Collaborate with the Director on budgeting and resource allocation for marketing projects.
Create promotional packs and presentations for stakeholders and prospective clients.
Ensure timely delivery of campaigns and adapt plans based on real-time feedback.
Marketing Officer's essential requirements
Proven experience (3+ years) in marketing, digital marketing, or growth marketing roles.
Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok) and content management systems (CMS).
Demonstrable ability to design, build, and maintain websites using platforms such as WordPress, Wix, or Squarespace.
Proficiency in Canva, Adobe Creative Suite, or equivalent graphic design tools.
Experience using analytics tools (Google Analytics, Meta Business Suite, LinkedIn Analytics) to track performance and ROI.
Strong copywriting and content creation skills for different target audiences.
Ability to manage multiple projects with competing deadlines.
Excellent interpersonal and communication skills, both written and verbal.
Knowledge of SEO, PPC, and paid advertising strategies.
Demonstrated ability to work independently and as part of a cross-functional team.
Marketing Officer's desirable requirements
Experience in the health, social care, or not-for-profit sector.
Understanding of branding and rebranding processes.
Video editing skills using tools such as Adobe Premiere Pro or CapCut.
Knowledge of Mailchimp, HubSpot, or other email marketing platforms.
Familiarity with customer relationship management (CRM) systems such as Salesforce or Zoho.
Event planning and coordination experience.
Ability to produce accessible digital content compliant with WCAG guidelines.
Working Relationships
Internal: Director, HR Team, Service Managers, Recruitment Officers, Operations Team.
External: Media agencies, web developers, printers, community organisations, event organisers.
Performance Measures
Increased website traffic and lead conversions.
Growth in social media followers, reach, and engagement.
Successful completion of campaigns within agreed budgets and deadlines.
Improved search engine rankings for key service-related terms.
Positive stakeholder feedback on marketing initiatives.
Marketing Officer's key features
Qualifications
Degree or equivalent qualification in Marketing, Digital Marketing, Communications, or a related field.
Evidence of continuous professional development in marketing or digital technologies.
Strong written and verbal communication skills
Experience managing social media and content calendars
Ability to juggle multiple projects and deadlines
A self-starter who thrives in a collaborative environment
Chartered Institute of Marketing (CIM), Institute of Data & Marketing (IDM), or other recognised professional marketing qualification.
Certification in Google Analytics, Google Ads, Meta Blueprint, or SEO/PPC training.
Marketing Officer's skills
Strong copywriting, editing, and proof-reading skills for multiple platforms and audiences.
Proficiency in design tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Competence in managing and updating websites via CMS platforms (WordPress, Wix, Squarespace).
Social media content creation and scheduling across Facebook, Instagram, LinkedIn, TikTok, X/Twitter.
SEO and PPC campaign management skills.
Ability to analyse performance data and prepare clear, actionable reports.
Strong organisational skills with the ability to prioritise workloads and meet deadlines.
Video editing or graphic design skills
Familiarity with CMS platforms (WordPress, Squarespace, Wix)
Experience with tools like Canva, Buffer, Google Ads, SEO tools, or Google Analytics
Video creation and editing skills using Adobe Premiere Pro, CapCut, or similar.
Knowledge of HTML/CSS basics for web content updates.
Experience designing accessible digital content compliant with WCAG guidelines.
Knowledge
Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing, content marketing, influencer marketing).
Knowledge of customer acquisition, engagement, and retention strategies.
Familiarity with the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue) and other growth hacking models.
Understanding of data-driven and experimental approaches to growth.
Knowledge of tools such as Google Analytics, Google Tag Manager, and social media analytics platforms.
Ability to interpret metrics such as CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), CTR (Click-Through Rate), and ROI (Return on Investment).
Understanding of content strategy and how to tailor campaigns for different audience segments.
Familiarity with A/B testing and conversion rate optimisation (CRO).
Awareness of how to maintain brand consistency while adapting campaigns to different markets.
Understanding of competitive analysis and market research.
Knowledge of platforms such as HubSpot, Mailchimp, ActiveCampaign, or Salesforce Marketing Cloud for lead nurturing and email workflows.
Understanding of GDPR and other data privacy laws affecting marketing campaigns.
Desirable
Familiarity with product analytics tools like Mixpanel, Amplitude, Hotjar, or Heap.
Knowledge of attribution modelling and multi-channel tracking.
Experience with Google Ads, Facebook/Instagram Ads Manager, TikTok Ads, and LinkedIn Campaign Manager.
Knowledge of retargeting and programmatic advertising.
Understanding of user journey mapping, onboarding optimisation, and friction point reduction.
Awareness of UX design principles and their impact on conversion.
Understanding of technical SEO, keyword research, and link-building strategies.
Basic knowledge of graphic design tools (Canva, Adobe Creative Suite) to support rapid campaign testing.
Awareness of localisation strategies and cultural nuances in marketing for global audiences.
Knowledge of AI-powered marketing tools, marketing in Web3, and evolving digital privacy trends.
Experience
Minimum of 2 years in a marketing, digital marketing, or growth marketing role.
Proven track record in planning, delivering, and evaluating marketing campaigns.
Experience managing budgets and delivering projects on time.
Working with internal and external stakeholders to deliver joint campaigns.
Experience in the not-for-profit, health, or public services sector.
Delivering brand refresh or rebranding projects.
Managing partnerships and sponsorship agreements.
Personal Attributes
Creative, innovative thinker who is willing to experiment and learn from results.
Highly organised, proactive, and able to work under pressure.
Collaborative team player with the ability to work independently when required.
Strong attention to detail and commitment to producing high-quality work.
Adaptable and open to change in a fast-paced environment.
Passion for community engagement and social impact.
Interest in emerging marketing technologies and trends.
Why Join Us?
* Purpose-driven work
* Supportive, entrepreneurial team
* Opportunities to grow and shape your role
* Make a real impact across multiple brands
* Chance to fast-track your progress - many graduates in this company have gone on to management
* Flexible working with WFH
* International travel
* Pension scheme with matched contributionsBefore You Apply
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