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Head of Digital – Primary Healthcare Services
Job Posted: 2 days ago
Salary: £ 45,000 - 55,000 / Annum
Job Type: Permanent
Location: BD1, Bradford, West Yorkshire
Expire in: 25 days
Job Description
Head of Digital – Primary Healthcare Services
Salary: £45,000 – £55,000 per annum + Annual Discretionary Bonus
Location: Office-Based, West Yorkshire
Full-Time, Permanent
Remit
Compass Associates are proud to be supporting a pioneering provider of clinical and primary care services, recognised for its innovative and growth-focused model. Due to continued expansion, we are seeking a dynamic and future-facing Head of Digital to lead the organisation’s digital strategy and transformation agenda.
This is a unique opportunity for an experienced digital marketing leader to take full ownership of a national healthcare brand’s digital presence, ensuring performance-led outcomes across SEO, AI-driven content, paid media, and strategic outreach. The role is both strategic and hands-on, offering scope to shape a high-impact digital roadmap aligned to business growth and service development.
The Role
Reporting directly to the CEO and Board of Directors, the Head of Digital will lead the end-to-end delivery of the organisation’s digital marketing and communications strategy. You will take ownership of content creation, website performance, AI-powered media innovation, and campaign execution, working collaboratively with internal stakeholders and external suppliers.
The successful candidate will be responsible for leading all digital initiatives with a data-led and insight-driven approach, ensuring high engagement, brand visibility, and measurable impact across all platforms.
Key responsibilities include:
* End-to-end ownership of digital strategy and content performance.
* Management of SEO, backlinking, and AI-led content (image, video, blog assets).
* Weekly delivery of blog posts, content updates, and social engagement assets.
* Paid media management across Google, Facebook, LinkedIn and TikTok.
* Oversight of WordPress website, with technical optimisation and regular audits.
* Development of monthly reporting packs and performance dashboards.
* Campaign planning across email marketing, landing pages and outreach.
* Collaboration with creative partners and internal teams including business development, finance, and recruitment.
* Use of AI tools such as MidJourney, Runway, Jasper, and Sora to enhance content production.
* Execution of A/B testing, HTML5 asset delivery, and CRM campaign support.
* Lead on brand refresh and marketing strategy for talent and client acquisition.
Location
This role is based full-time at the organisation’s West Yorkshire office, Monday–Friday.
Essential Criteria
* Proven track record in digital leadership or senior digital marketing roles.
* Strong command of SEO, content strategy, and technical optimisation.
* Demonstrable experience in the application of advanced AI tools (minimum five use cases).
* Confident in reporting digital KPIs and driving cross-channel insights.
* Proficiency in WordPress, Google Analytics, Google Search Console, Ahrefs, and SEMrush.
* Experience in managing paid media and social media engagement strategies.
* Excellent stakeholder engagement and project management capabilities.
* Familiarity with digital marketing in healthcare, tech, or regulated sectors (desirable).
* Strong written and verbal communication skills with a collaborative mindset.
* Able to manage multiple projects concurrently and meet tight deadlines.
The Candidate
This role would suit a digitally-savvy professional with a strong balance of creative and analytical skills. You will be passionate about continuous improvement, innovation, and driving brand presence through performance-led marketing. The ideal candidate will enjoy leading digital campaigns from ideation through to execution, with a proactive and collaborative approach.
You must be comfortable working in a fast-paced, evolving organisation, and have the gravitas to influence senior leadership and external stakeholders. A confident communicator, you will thrive on delivering outcomes and leveraging digital tools to drive real-time performance improvements.
Benefits
* Salary £45,000–£55,000 (with flexibility for exceptional candidates).
* Annual performance bonus (paid before Christmas).
* 25 days annual leave + 8 bank holidays.
* Company pension scheme.
* All necessary equipment provided.
* Full funding for professional development or training.
* Company benefits scheme.
* Travel and event expenses reimbursed.
Interview Process
This is a multi-stage process:
Initial screening call with consultant Isobel Johnson.
First Stage Interview: w/c 9th June (TBC).
Second Stage Interview: TBC.
Recommendations
Compass Associates Ltd is acting as a Recruitment Consultancy for this permanent vacancy; we offer a £200 John Lewis voucher for a successful recommendation following the completion of probation/rebate.
Compass Associates, established in 2009, is an award-winning, UK specialist Health and Social Care Recruitment Consultancy providing tailored, high quality recruitment solutions for all permanent assignmentsBefore You Apply
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