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Head of marketing

Job Posted: 3 days ago

Salary: £ 75,000 - 105,000 / Annum
Job Type: Permanent
Location: Bedfordshire

Expire in: 25 days

Job Description

Confidential search: 

Head of Marketing 

Bedfordshire / Hybrid Working
Up to £100,000 basic + bonus + benefits

A premium multi-site care provider is looking to appoint an experienced Head of Marketing to lead strategy and delivery across a growing portfolio of luxury care homes.

This is an opportunity to join a business that has built a strong reputation around beautifully designed environments, relationship-led care, and an innovative approach to later-life living. With continued growth and new openings planned, marketing is seen as a key commercial driver across the group.

You’ll take ownership of the full marketing function, leading a small team while shaping brand presence, customer acquisition, enquiry generation and local market performance across multiple locations.

The Opportunity

This is not a role focused on vanity metrics. Your work will directly influence occupancy, reputation, lead quality and growth.

You’ll work closely with senior leadership, operational teams and location-based sales/admissions teams to create campaigns that genuinely move the dial.

Key Responsibilities

Own and deliver the group-wide marketing strategy across a portfolio of homes
Drive digital performance across website, PPC, SEO, paid social and CRM campaigns
Increase high-quality enquiries and customer acquisition
Support new site launches and growth projects
Lead local marketing activity for individual homes and regions
Strengthen brand positioning within a premium private-pay market
Manage agencies, budgets and ROI reporting
Coach and develop an internal marketing team
Work closely with operational leaders to align marketing with occupancy goalsIdeal Background

We are especially interested in candidates from:

Care homes
Retirement living / later living
Home care
Private healthcare
Hospitality or premium multi-site consumer sectorsWhat You’ll Bring

Proven senior marketing leadership experience
Multi-site or portfolio marketing responsibility
Strong digital acquisition expertise
Commercial mindset with measurable results
Team leadership capability
Ability to combine strategy with hands-on execution
Confidence working with senior stakeholdersWhy This Role Stands Out

High-impact leadership role
Premium, customer-led sector
Growing portfolio with future openings
Strong executive visibility
Hybrid flexibility
Opportunity to shape the next phase of growthLocation

Hybrid role with c.2 days per week in Bedfordshire HQ, home working, plus occasional visits to operational sites.

Confidential Search

This assignment is being managed confidentially and exclisively. Full company details will be shared with shortlisted applicants.

Apply

If you’re a commercially driven marketing leader who wants to build something meaningful in a premium growth sector, we’d welcome a discreet conversation

Before You Apply

Do not include the following in your job application, CV, or cover letter:

Bank details.
National Insurance number.
Date of birth.

You should not be asked for payment or irrelevant information. If you have concerns about a job advert or employer, seek guidance on how to proceed.

Looking for your next career move? Join a top company hiring Head of marketing job near me in Bedfordshire! This is your chance to work on exciting projects, grow professionally, and enjoy a rewarding career with competitive pay and excellent benefits. Whether you're an experienced professional or looking to take the next step, this role offers the perfect opportunity to enhance your skills and make an impact. Don’t miss out—apply today via Vita CV and take your career to the next level!