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Head of Marketing
Job Posted: 19 hours ago
Salary: £ 80,000 - 85,000 / Annum
Job Type: Permanent
Location: City of London, London
Expire in: a month
Job Description
The Head of Marketing will oversee the development and execution of effective marketing strategies within the business. This London-based role requires strong leadership skills and a proven ability to deliver results.
Client Details
Leading events business in London who are looking for a new Marketing Lead.
Description
· Plan and execute the company's brand, marketing and data strategy, for new and existing products and services
· Plan a rolling three-year marketing plan and present to senior management
· Participate in senior management meetings and contribute towards strategic decision making
· Maximize subscription and ticket revenues and visitor numbers for all events coordinating with exhibitions team and editorial team on content and engagement
· Set and manage an annual marketing budget
· Manage internal marketing, digital and data team, right-size department (currently 11) and allocate duties for optimum performance
· Manage external agencies providing PR, media, exhibition and design services
· Monitor and report on the effectiveness of all marketing campaigns
· Manage and control the company's websites and social media channels
· Maximize the use of data in driving strategy and communicating with customers
· Review and react to changes in market, trends, competitors and adapt marketing activities accordingly
· Identify new business opportunities
· Ensure marketing materials are consistent with the brands and strategy, accessible centrally and appropriately circulated
Profile
· Bachelor's degree (or equivalent) in marketing, advertising, or communications
· Experience in B2B digital marketing
· Experience managing a team and reporting to senior management
· Experience in the Events and/ or publications industry
Job Offer
Competitive salary in the range of £80,000 and £85,000 per annum.
Opportunity to work within a mid-sized company in the events in industry
Collaborative and innovative work environment in London.
Exposure to high-impact projects and strategic decision-making.
Potential for professional development and career progression.If you are ready to take the next step in your career as a Head of Marketing, we encourage you to apply todayBefore You Apply
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