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International Sales and Marketing Director - FMCG. Fragrances of Ireland
Job Posted: 7 hours ago
Salary: £ 128,324 - 162,544 / Annum
Job Type: Permanent
Location: Birmingham
Expire in: a month
Job Description
Join a thriving Irish brand making waves worldwide! Can your expertise help double revenue over the next 5 years?
From our picturesque farmhouse HQ in Co. Wicklow, we’ve grown Inis the Energy of the Sea into a global favourite - now stocked in over 4,000 stores across the US, Canada, UK, Europe, and Australia.
As we continue to accelerate our international expansion, we’re looking for a visionary International Sales and Marketing Director to lead the charge. This is a rare opportunity to shape the global growth of a beloved brand - developing bold strategies, unlocking new markets, and building high-impact teams to scale our success around the world.
If you have…
• A track record of building and scaling sales across multiple international markets
• Experience launching brands or products in North America and Europe and/or Asia
• A deep understanding of global trade dynamics, and international market entry strategies
We’d love to hear from you.
Apply now and help shape our next chapter of international success.
The Role at a Glance:
International Sales and Marketing Director
Hybrid Working - Kilmacanogue, Co Wicklow HQ 5 days per month (across 2 trips - flights and hotels expensed) Plus International Travel.
€150,000 - €190,000 (£128,324 - £162,544) DOE, plus bonus structure
Plus Benefits Package Including a Company Pension Scheme, Health Insurance and More…
Permanent - Full Time - 40 Hours Per Week
Culture: Informal, Collaborative, and Supportive
Company: Perfume and Personal Care SME Inspired by the Nature, Beauty and Magic of Ireland
Your Skills: 10+ years of high-impact sales leadership in fast-paced FMCG and retail industries, with a strong record of success in international markets. Personal Care experience would be highly desirable.
About Us:
We’re all about spreading good vibes — to our customers, our team, and the planet.
As proud core funders of the Irish Whale and Dolphin Group and a Plastic Neutral Certified company, we pull as much plastic from the environment as we use each year. It’s a big part of who we are, so we’re looking for someone who shares our passion for making a positive impact.
The International Sales and Marketing Director Opportunity:
The International Sales and Marketing Director will be the driving force behind our global growth - crafting and executing bold sales strategies to accelerate revenue and expand our international footprint.
Reporting directly to the CEO and playing a key role on the Senior Leadership Team (and ultimately the Board), this leader will build and inspire a world-class sales and marketing team, forge powerful strategic partnerships, and lead the charge into untapped markets - especially across Europe, with exciting opportunities on the horizon in Asia and South America.
Your key responsibilities will cover:
• Sales Strategy & Execution - Design and drive a results-focused international sales and marketing strategy aligned with growth targets and global expansion goals.
• Market Expansion - Prioritise and pursue B2B growth in underdeveloped markets - especially Central & Eastern Europe, Asia, and South America. Expand B2C/e-commerce sales through targeted digital marketing.
• People Leadership - Lead and mentor country sales managers and the international marketing team to ensure aligned execution across markets. Oversee resourcing, training, performance, and culture to drive engagement and results.
• Channel Development - Grow and optimize wholesale and e-commerce channels, adapting B2B strategies for new markets and driving global digital marketing efforts.
• Partnerships & Distribution - Manage and negotiate with sales reps and partners to ensure strong performance, brand alignment, and market fit.
• Forecasting & Reporting - Provide accurate sales forecasts and insights to leadership, tracking KPIs and refining strategies as needed.
• Cross-functional Collaboration - Partner with marketing, product, operations, and finance to align on launches, pricing, and logistics.
• Brand Stewardship - Ensure the brand’s values are consistently upheld across all global sales efforts.
About You:
• Over a decade of high-impact sales leadership in fast-paced FMCG and retail industries, with a strong record of success in international markets.
• Demonstrated ability to build, scale, and lead sales operations across diverse global regions, driving exceptional growth and performance.
• Proven expertise in launching brands and products in key markets such as North America and Europe - a major plus for this role.
• Inspiring, hands-on leader with the ability to rally cross-functional teams across borders, and a passion for being actively involved in sales and marketing at all levels.
• Deep knowledge of global trade dynamics and international go-to-market strategies, with a sharp eye for opportunities and risks.
• Outstanding communicator and negotiator, with a compelling presentation style and a knack for building strong client and partner relationships.
• Strategic and entrepreneurial mindset, grounded in data-driven decision-making and a hunger for growth.
• Bachelor’s degree in Business, Marketing, or a related field is a strong asset.
• Global mobility is a must - regular international travel is a key part of the role.
What’s on Offer:
• Hybrid working policy
• Company pension scheme with company contribution
• Contribution to Gym membership
• Health Insurance (following probation period)
• Employee Assistance Programme (EAP) for well-being support
• Wellness and Social Committee with frequent company events
• Free car parking
Ready to shape the future of a globally loved Irish brand?
If you’re an ambitious, visionary leader with the passion and expertise to take Fragrances of Ireland to new shores, we’d love to hear from you.
Apply today and lead our next wave of international growth!
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