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Lifecycle Marketing Manager
Job Posted: 3 days ago
Salary: £ 46,000 - 46,000 / Annum
Job Type: Contract
Location: SW1V, Victoria, Greater London
Expire in: 25 days
Job Description
Our client specializes in software solutions for the SME marketing/accountancy marketplace. They are now seeking a Senior Lifecycle Marketing Manager, focused on their SMB and Accountant Lifecycle campaigns and communications.
Hybrid role with 3 days a week in their stunning offices in central London.
Key Responsibilities
* Strategy & Planning- Develop and execute end-to-end lifecycle marketing campaigns on their platform to drive conversion, activation, engagement, cross-sell, and retention.
* Campaign Execution & Optimization- Own the creation and deployment of campaigns across channels (Email, IPD, SMS, etc.), aimed at driving activation and retention
* Performance - Monitor campaign performance metrics and KPIs, drawing actionable insights to optimize marketing effectiveness.
* Customer Journey Management- Identify friction points and opportunity areas to enhance customer satisfaction and LTV.
Qualifications
* 5+ years in lifecycle, CRM, or email marketing with a focus on SaaS or digital products.
* Proven success in building and optimizing lifecycle programs that drive measurable growth.
* Strong analytical mindset with experience using tools like Tableau, SQL, or similar.
* Experience with personalization, segmentation, and customer journey mapping.
* Understanding of growth marketing, retention metrics (e.g., churn, NPS, LTV), and behavioural triggers.
Benefits
* Global company
* Friendly team ,stunning offices
* Free BreakfastBefore You Apply
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Looking for your next career move? Join a top company hiring Lifecycle Marketing Manager job near me in SW1V, Victoria, Greater London! This is your chance to work on exciting projects, grow professionally, and enjoy a rewarding career with competitive pay and excellent benefits. Whether you're an experienced professional or looking to take the next step, this role offers the perfect opportunity to enhance your skills and make an impact. Don’t miss out—apply today via Vita CV and take your career to the next level!
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