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Local Marketeer

Job Posted: 19 hours ago

Salary: £ Competitive
Job Type: Permanent
Location: Leicester, Leicestershire, United Kingdom

Expire in: a month

Job Description

Job Description

Driving customer growth in the local market by developing and executing online marketing initiatives based on commercial goals that generate qualified leads, nurture customer relationships, and increase lifetime value. Delivering local customer and market insights, to improve central customer development strategies and programs.

Job Responsibility

Identify local customer development opportunities based on behavior, industry and potential value. 
	
Work with channels to daily optimize incoming traffic and convert traffic into returning loyal customers online.
	
Analyze local competitors (market / customer) and implement online improvements.
	
Maintain awareness of local industry trends and customer expectations.
	
Leverage local CRM insights to support customer loyalty and re-engagement programs in collaboration with Central Marketing.
	
Works with local customer Service and Sales teams to follow-up on customer feedback and development to increase webshop performance.
	
Advise Central Marketing on developing customer segmentation.
	
Develop and execute targeted digital marketing campaigns that resonate with local audiences in corporation with central marketing.
	
Optimize messaging and tone of voice based on local language, culture and seasonality.
	
Support identifying sales and marketing levers (such as ABM, lead management, and prospecting) to drive qualified traffic and customer growth.

Job Qualifications

Required knowledge:

Higher vocational level of thinking and 2-4 years of relevant experience or Academic level of thinking and minimal of 2 years of relevant experience
	
Fluent knowledge of local language and English, spoken and written. Other language skills (German, Dutch or French) would be a distinct advantage 
	
Knowledge of how digital channels drive traffic and how to convert visitors into loyal customers.
	
Experience in customer marketing and campaign planning 
	
Familiarity lead management tools and prospecting strategies
	
Familiarity with analyzing competitors and identifying opportunities for online improvement.
	
Understanding of market dynamics, customer behavior and potential values
	
Understanding how to use customer data to support retention and re-engagement.

Required skills:

Strong communication and coordination skills 
	
Analytical mindset to interpret market data and derive actionable insights 
	
Ability to work cross-functionally with central and local teams.
	
Ability to identify customer development opportunities
	
Skilled in creating targeted marketing campaigns 
	
Experience in converting traffic into loyal customers
	
Capable of analyzing local competitors and trends

Before You Apply

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Date of birth.

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