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Marketing and New Business Assistant
Job Posted: 8 hours ago
Salary: £ 27,000 - 32,000 / Annum
Job Type: Permanent
Location: Poulton-Le-Fylde, Lancashire
Expire in: a month
Job Description
Blue Arrow are seeking a proactive and commercially minded Marketing and New Business Development Assistant to support marketing initiatives, drive new business outreach, and nurture relationships with existing small customers. This role combines marketing execution with hands-on business development, focusing on expanding our customer base while also increasing engagement and sales with smaller, underdeveloped existing accounts.
Salary: 27k to 32k
Key Responsibilities:
Marketing Support:
Assist in the development and execution of integrated marketing campaigns, both digital and print.
Create and maintain marketing content such as datasheets, case studies, newsletters, and presentations.
Update and manage product listings, news, and technical content on the company website.
Support social media and email marketing strategies targeting engineering, supply chain, and purchasing professionals.
Track marketing KPIs and generate regular performance reports.
New Business Development:
Research and identify potential new business opportunities within target sectors and regions.
Build and maintain a lead pipeline using tools like LinkedIn, CRM systems, and industry directories.
Assist with outreach efforts including email campaigns, cold calls, and event follow-ups.
Support the preparation of tailored proposals, quotes, and presentations for prospects.
Schedule meetings and demos for senior sales staff.
Account Management - Small Customers:
Serve as the primary point of contact for existing small accounts, ensuring regular communication and an elevated level of service.
Monitor account activity and purchasing trends to identify upsell or cross-sell opportunities.
Promote relevant new products or offers to assign accounts through personalized email or calls.
Maintain and update CRM records with customer interactions and activity logs.
Administrative & Event Support:
Coordinate logistics for industry trade shows.
Consult with suppliers and internal teams to align marketing and sales messaging with inventory and product availability.
Maintain organised marketing and lead generation documentation for reporting and tracking.
Requirements:
Bachelor's degree in marketing, Business, Communications, or relevant field experience.
1-2 years of experience in a marketing, business development, or account management role-preferably within a B2B or technical product environment.
Strong written and verbal communication skills, with a professional and personable approach.
Proficiency in Microsoft Office and marketing/CRM tools (e.g., HubSpot, Mailchimp, Zoho, Sage CRM).
Organised, meticulous, and capable of managing multiple priorities simultaneously.
Preferred Qualifications:
Knowledge or interest in electronic components or electronics distribution.
Familiarity with digital marketing and lead generation tools.
Basic understanding of technical product specifications and how to communicate value to both technical and non-technical buyers.
Experience managing small to mid-sized B2B accounts.
If this sounds like you please apply using the link below, alternatively if you would like to hear more about the role please contact us in (phone number removed) and we will be happy to discuss the role further!
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