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Marketing Lead
Job Posted: 21 days ago
Salary: £ Competitive
Job Type: Permanent
Location: Londonderry, County Londonderry
Expire in: 7 days
Job Description
Marketing Lead | Beauty & Healthcare | Northern Ireland | £Competitive
Zachary Daniels Recruitment are partnering with a market leading wholesale and consumer business operating across the UK and Ireland, supplying the pharmacy, health and beauty sectors. Alongside a well-established distribution model, the business has a growing portfolio of own brands, driving innovation and commercial growth across multiple channels.
This is a fantastic opportunity for a commercially focused Marketing Lead to take ownership of brand and marketing strategy across both own brand and distribution, playing a key role in shaping the next phase of growth.
The Marketing Lead will define and deliver a multi-channel marketing strategy across own brand and distribution, balancing long term brand building with commercial performance.
This is a broad and high impact role, where the Marketing Lead will lead a cross-functional team, oversee budgets, and ensure all campaigns are aligned to commercial objectives, driving both engagement and revenue.
Key Responsibilities
Develop and lead the overall marketing strategy across own brand and distribution channels
Own brand positioning, ensuring consistency across all marketing touchpoints and campaigns
Lead product marketing and launch strategy, aligning with key trading periods and customer demand
Oversee social media and content strategy across platforms including TikTok, Instagram, Facebook and LinkedIn
Drive digital marketing performance across ecommerce, email and marketplace channels
Manage budgets across brand and digital marketing activity, ensuring strong return on investment
Analyse performance across campaigns, channels and products, using insight to inform future strategy
Work closely with internal teams including sales, design and product to deliver integrated campaigns
Lead the development and execution of trade marketing activity, including events and industry showcases
Oversee digital development projects, including customer-facing platforms and tools
Ensure all marketing activity supports customer acquisition, retention and commercial growth
About You
Proven background in a senior marketing role within consumer, retail, health, beauty or FMCG environments
Strong commercial mindset with the ability to balance brand building and performance
Experience leading multi-channel marketing strategies across digital, social and offline channels
Confident managing and developing teams, driving performance and accountability
Data-driven approach with strong analytical and reporting capability
Experience working across ecommerce, CRM and customer acquisition strategies
Strong stakeholder management skills, with the ability to influence cross-functionally
Highly organised with the ability to manage multiple priorities in a fast-moving environment
Creative thinker with strong attention to detail and brand consistency
Why Apply
Join a high-growth business with a strong presence across both wholesale and consumer channels
Opportunity to take full ownership of marketing strategy and make a visible impact
Work in a collaborative environment with clear commercial focus and ambition
Play a key role in scaling both own brand and distribution marketing performance
Competitive salary and benefits package
Apply today to find out more!
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