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Marketing Manager

Job Posted: a month ago

Salary: £ 35,000 - 40,000 / Annum
Job Type: Permanent
Location: Bradford, West Yorkshire

Expire in: a day

Job Description

Marketing Manager
  * £35,000 - £40,000
  * Working hours are 9am-5.30pm
  * Free onsite parking
  * Office Based Role
The Marketing Manager will lead the strategy and delivery of two distinct brands, owning the end-to-end marketing function. The ideal candidate is a proactive self-starter, ROI-driven, and confident in working with senior stakeholders and external partners. This role also offers the opportunity to build a scalable marketing team to support future growth.
Key Responsibilities:
  * Collaborate with sales leadership to define brand objectives and develop integrated marketing plans across digital, print, and events.
  * Lead cross-business strategic planning and execute go-to-market strategies for new brands, product launches, and vendor alignment.
  * Manage and optimize brand websites, including SEO/SEM, content strategy, performance reporting, and key digital KPIs.
  * Plan and execute multi-touch digital campaigns, leveraging vendor marketing funds to drive engagement, ROI, and sales growth.
  * Lead and manage vendor-funded marketing programs, including co-funded campaigns, MDF administration, ROI reporting, and financial compliance.
  * Develop strategic vendor partnerships and manage marketing budgets, providing regular performance and financial reporting to senior leadership.
  * Own multichannel content strategy and campaign calendars, creating and editing marketing content across digital, PR, and internal communications.
  * Own brand identity and visual standards, leading graphic design and producing campaign assets, product materials, and sales collateral.
  * Define and manage social media strategy and schedules, creating and optimizing content to drive engagement while fostering internal collaboration for content generation.
  * Deliver ABM and sales-support campaigns, develop internal promotions and engagement initiatives, and produce sales materials to drive business development.
Desirable Skills:
  * Degree-qualified in Marketing or a similar field
  * 5+ years of multi-brand marketing experience
  * Line management experience
  * Proficient in Adobe Creative Cloud
  * Comfortable with email marketing platforms (e.g., Instiller or similar)
  * Experience with CMS systems (e.g., WordPress), Google Analytics, and best SEO/SEM practices
  * Comfortable with social media, analytical tools, and content management (e.g., Buffer or similar)
  * Understanding of reseller, end-user, and vendor-funded marketing
At Cogent Staffing, we are committed to ethical recruitment practices and fostering an inclusive workplace. We actively encourage applications from all qualified candidates, regardless of race, gender, disability, religion or belief, sexual orientation, age, or any other characteristic protected by law. We believe that diversity enriches our teams and enhances our ability to serve our clients effectively.
We ensure that our recruitment processes are fair, transparent, and free from bias, promoting equal opportunities for all applicants

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