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Marketing Manager
Job Posted: an hour ago
Salary: £ 50,000 - 60,000 / Annum
Job Type: Permanent
Location: London
Expire in: a month
Job Description
Are you an experience Marketing Manager within the Cruising / Touring Industry? Do you have a strong background in Offline Marketing? Do you possess strong people management skills?
WE HAVE THE ROLE FOR YOU!
We are working with a London based reputable Tour Operator, who are on the lookout for an experienced Marketing Manager to join their team.
As a Marketing Manager you will be responsible for the planning, delivery and evaluation of direct and trade campaigns in accordance with the marketing plan whilst managing workload of 4 direct offline / trade marketing executives. This role also involves managing key trade partner annual marketing agreements, liaising with our National Account Managers/ BDM's to ensure marketing assets are delivered in a timely manner with monthly evaluation of marketing spend.
This role supports the Head of Marketing delivering all integrated marketing campaigns to achieve growth and profitability targets working alongside the Digital Marketing Manager. The successful candidate will be an experienced, agile marketer who is capable of managing multiple projects with a broad knowledge of offline media (Press/ TV/DM/Events) and ability to tailor strategy and messaging to the company brand.
Responsibilities:
Plan, deliver, evaluate and optimise integrated brand and tactical marketing campaigns against agreed objectives and budget for Direct and Partner activity to support commercial objectives
Manage workload and develop marketing team - 4 x executives
Manage overall budget spend, tracking and analysis - including TV, print, DM, Trade partner activity, events, collateral and bespoke marketing projects, as required
Day-to-day management of agencies and suppliers to ensure timely delivery of activity - Media agency, TV production, print supplier
Work closely with stakeholders and partners to identify and implement opportunities to leverage B2C activity through the trade to maximise overall campaign impact and ROIThe person:
Confident marketing manager who has a minimum of 3 years relevant experience at this level who understands AB1 demographic audience / cruise and touring market
Evidence of marketing activity and achievements across full spectrum, including campaign and brand strategy
Demonstrated ability to drive marketing strategy to achieve commercial objectives
Sound commercial acumen and focus on ROI
Demonstrated capacity to manage people, resources and budgets
Outstanding organisation skills with the capability to manage multiple
Commitment to exceptional standards of quality and service
Excellent communication, leadership and delegation skills
Passion for continued improvement
Accountable and reliable
Proactive and positiveThe package:
A salary of £50,000 - £60,000 (dependant on experience)
25 days of annual leave, plus bank holidays
Experience our premium products with familiarisation trips
Wellbeing program and learning & development opportunities
Opportunity to Work From Anywhere for up to 10 days per year
Highly engaged team and great company cultureInterested?
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