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Mobile Marketing Manager
Job Posted: 6 hours ago
Salary: £ Competitive
Job Type: Permanent
Location: London
Expire in: a month
Job Description
A global iGaming business focused on the UK, Spain, Canada and LATAM (with plans to enter many new markets), is looking for a Mobile Marketing Manager to join the team. Along with a negotiable salary (depending on experience), you will also receive:
24 days of annual leave, with additional days awarded after 3 years of service.
Hybrid work model – 3 days in the office, 2 days working from home.
An annual bonus (eligible after completing probation).
Private healthcare and life insurance provided upon successful completion of probation.
Participation in the company pension scheme.
Exciting company activities including monthly lunches, corporate gatherings and many other activities
A chance to advance professionally inside one of the world's largest iGaming organisations
What you’ll be doing as Mobile Marketing Manager:
You will work closely with internal marketing teams across Spain, Brazil, Mexico, and other key markets to plan and deliver high-impact campaigns that drive measurable results. You will be responsible for managing both direct platform activity and external partnerships to ensure best-in-class app marketing campaigns that meet growth, CPA, and LTV targets in highly competitive markets.
Key responsibilities:
Set up, plan, optimize and report back on performance across campaigns, including but not limited to: App-to-app Display (via Ad Networks), Mobile DSPs, Apple Search Ads, UAC, FB App Campaigns.
Working with colleagues globally to plan, deliver and execute successful monthly, quarterly and annual plans for channels
Closely monitor and deliver mobile performance within the defined KPIs (growth volume, conversion rates, CPA & LTV)
Report on channel performance on a daily/weekly/monthly basis to all relevant stakeholders
Delivering complex strategies for growth, identification of in-app fraud and mitigation of, as well as assisting on other projects such as ASO, creative optimization, and conversion rate optimization. and also explaining them to nurture junior members of staff and non-digital stakeholders
Identify and test new channels outside of the existing marketing mix in order to add scale to the performance plans
Assist on the in-housing of additional markets in (Apply online only) for the relevant channels as per the approved internal in housing migration plan
Develop robust tracking and measurement systems to ensure we understand the performance of our campaigns accurately, working with BI/MA and other stakeholders as required.
We’re looking for a Mobile Marketing Manager with:
Extensive experience in Mobile Marketing within the UK; experience in other markets is highly beneficial
Previous experience in the iGaming industry (advantageous but not mandatory)
Experience working in a digital performance agency is a plus
Hands-on experience across major performance marketing platforms, with a core focus on Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, and Facebook Ads
Expert understanding of digital tracking, measurement, and reporting tools, specifically AppsFlyer, TrafficGuard/P360, Firebase and GA4
Experience in digital marketing planning and forecasting
Experience working with multinational organisations, with an understanding of cultural and regulatory differences
To apply for this role as Mobile Marketing Manager, please click apply online and upload an updated copy of your CV.
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