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National Account Manager

Job Posted: 5 days ago

Salary: £ 55,000 - 70,000 / Annum
Job Type: Permanent
Location: Warrington

Expire in: 22 days

Job Description

Do you enjoy building channels, not just managing them?

Want to take ownership of a £5m+ retail channel with a clear path to double it?

Confident leading relationships in a fragmented, independent market?

I’m working with a well established consumer business looking for a NAM / Channel Manager to help rebuild and scale a key retail channel that’s been underinvested in recent years.

This isn’t a traditional NAM role.

It’s a hands-on, high impact position where you’ll:

Own and deliver the channel strategy
Grow key accounts and rebuild customer relationships
Lead a small field team, setting direction and structure
Drive revenue, margin, and performance
Use data and forecasting to improve decision-making
The channel is currently worth £4–5m, with a clear opportunity to grow to £10m+. So plenty of headroom to make a real impact.

The Company & Role:

A leading business within the consumer products space, this organisation has built a strong reputation for quality, heritage, and innovation.

With a diverse product portfolio and established presence across multiple channels, the business is now reinvesting in its independent retail network, recognising the significant growth potential within this space.

Reporting into the senior commercial leadership team, you’ll take full ownership of the independent retail channel, combining elements of channel strategy, key account management, and team leadership.

You’ll work closely with a small team of Regional Sales Managers, providing structure, focus, and strategic direction, while remaining hands-on with key customers and commercial delivery.

Key Responsibilities:

Owning and delivering the channel strategy for the independent retail segment
Driving revenue, margin, and overall channel performance
Developing and growing key customer accounts through strong relationship management
Rebuilding trust and engagement across a previously underinvested channel
Balancing account development (majority focus) with targeted new business activity
Leading joint business planning and commercial negotiations with key customers
Supporting and guiding Regional Sales Managers to ensure consistent execution
Identifying growth opportunities across range, pricing, and distribution
Owning forecasting, budgeting, and performance tracking across the channel
Analysing performance data to identify risks, opportunities, and improvements
Driving a high standard of customer experience and commercial discipline

What We’re Looking For

Experience in Channel Management, National Account Management, or a similar commercial role
Exposure to appliances, electricals or consumer durables would be highly beneficial
Background working within independent or relationship led retail channels
Strong commercial acumen, with experience managing revenue and driving growth
Confident in forecasting, planning, and using data to inform decisions
Proven ability to build and maintain long-term customer relationships
Experience influencing or leading field-based sales teams
Strong communication and negotiation skills
Highly self-motivated and comfortable working in a field-based, autonomous role
A proactive, solutions-focused mindset with the ability to drive change and improvement

Interested? Click ‘Apply’ or message me directly.

The Advocate Group is a leading recruitment partner to the FMCG, healthcare, and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.

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