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National Sales Manager - Coatings
Job Posted: 14 minutes ago
Salary: £ 50,000 - 60,000 / Annum
Job Type: Permanent
Location: Northampton, Northamptonshire
Expire in: a month
Job Description
National Sales Manager - Wood Coatings
Location: UK-based - Remote working with customer visits.
Salary: £50k - £60K + Company Vechile + Bonus
Overview
A specialist manufacturer of exterior wood coatings is seeking an experienced, driven Sales Manager to lead business development efforts across England. This is a pivotal role within a growing UK team, focused on expanding market share in the exterior wood protection sector.
The ideal candidate will have a strong technical sales background in coatings and a proven track record of building relationships with distributors
and direct customers.
Key Responsibilities
* Develop and execute a business development strategy for exterior wood coatings across England
* Identify, approach, and convert new distributors and direct customer opportunities (OEMs, joinery
manufacturers, timber merchants, cladding/fencing specialists, etc.)
* Secure product trials, support customers through the onboarding and evaluation process
* Build strong commercial relationships across the supply chain, including channel partners and
specifiers
* Work closely with internal teams (technical, logistics, marketing) to align UK growth objectives with
broader group strategy
* Monitor competitor activity and market trends to refine sales tactics and uncover opportunities
* Provide customer feedback to support continuous product development and market positioning
Key Requirements
* Proven experience in technical sales of wood coatings, ideally exterior-focused (e.g. cladding,
fencing, joinery, decking)
* Existing network within the coatings industry or wood product supply chain is highly desirable
* Strong understanding of distributor management and direct account handling
* Capable of independently managing territory and pipeline with minimal supervision
* Comfortable working in a small, close-knit UK team with a hands-on commercial culture
* Knowledge of coating systems, including primers, glazes, topcoats, and biocide-containing products, is
a plus
* Clear communication skills, commercial acumen, and ability to close business
Company & Product Context
The business offers a technically advanced and environmentally aligned coatings portfolio, including:
* Water- and solvent-based systems for industrial and professional applications
* Full systems: primers, opaque and translucent topcoats, and specialist finishes
* High durability, UV resistance, and biocide-enhanced formulations
* Designed for efficient industrial application (airless, dip, vacuum) and on-site versatility
* Supported by a strong European R&D foundation with product certifications
What's on Offer
* A highly autonomous, growth-focused sales role within a company committed to the coatings market
* Long-term incentives tied to customer wins and account profitability, including non-cash awards (e.g.,
family holidays up to £5,000 value)
* Genuine opportunity to shape the direction of the UK coatings division, with potential for future
leadership or European expansion
* Collaborative, values-driven culture backed by an established international group
How to Apply
If you're a driven coatings sales professional looking for your next challenge in a technically credible and fast-growing environment, we'd love to hear from you.
If you're passionate about delivering brilliant customer experiences and building trusted client relationships, this role gives you the platform - and the freedom - to make it happen.
Please apply with your CV, and the ARV Solutions team will review. Thank you.
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