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New Business Manager - Midlands
Job Posted: 4 days ago
Salary: £ 45,000 - 50,000 / Annum
Job Type: Permanent
Location: West Midlands
Expire in: 23 days
Job Description
New Business Manager - On Trade
Field Based – Midlands Area
Up to £50,000 base salary + car allowance + bonus
Are you a natural dealmaker with a passion for the drinks industry? I'm looking for a New Business Manager to help drive growth across the Free Trade On Trade channel.
This is a fantastic opportunity for a dynamic sales professional to join a market-leading business in the beer and hospitality space. The role focuses on identifying and securing new business opportunities with pubs, bars, and multiple retail groups, playing a key part in expanding the reach of a premium drinks portfolio
Key Responsibilities:
Developing and executing strategies to acquire new customers within the Free Trade sector.
Using market insight and data to identify target prospects and develop tailored proposals.
Building and nurturing strong relationships with decision-makers in the hospitality trade.
Leading negotiations and closing deals that align with strategic business goals.
Collaborating closely with internal stakeholders to ensure smooth onboarding and delivery.
Regularly reporting on KPIs, market trends, and performance insights.
About You:
Proven experience in sales, business development or account management (ideally within drinks, FMCG, or hospitality).
Possess excellent communication, negotiation, and stakeholder management skills.
Proactive, strategic, and thrives in a target-driven environment.
Understands the UK On Trade landscape and knows how to navigate it.
Confident working independently and as part of a wider team.
Holds a full UK driving license
You’ll be part of a high-performing, fast-moving commercial team, with the autonomy to make an impact and the support to succeed. If you’re motivated by challenge, growth, and building something new, I'd love to hear from you.
Submit your application today and take the next step in your sales career with a business at the forefront of the UK on-trade drinks sector!
Call: (phone number removed)
Email: (url removed)
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
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