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Paid Media Specialist
Job Posted: 8 hours ago
Salary: £ 28,000 - 28,000 / Annum
Job Type: Permanent
Location: Wymondham
Expire in: a month
Job Description
Job Opportunity: Paid Media Specialist
Location: Hethel, Norfolk (On-site)
Salary: £28,000 per year
Job Type: Full-time, Permanent
Represented by: Gap Personnel
About the Company
Gap Personnel is proud to be recruiting on behalf of an exciting and fast-growing online confectionery brand based in Hethel, Norfolk. Since launching in 2019, the company has scaled rapidly, now shipping thousands of orders each week across the UK.
Their headquarters includes dedicated areas for marketing, production, packing, and warehousing—fostering a collaborative and energetic workplace where creative ideas thrive.
The Role
We're seeking a Paid Media Specialist to lead performance marketing efforts across multiple platforms including Meta, Google Ads, TikTok, and SEO. This is a hands-on role ideal for someone analytical, innovative, and growth-minded. You'll manage campaigns end-to-end—testing, optimising, and scaling digital strategies to maximise ROAS and brand visibility.
Reporting to the Marketing Manager, you’ll bring insight, creativity, and data-driven decisions to the table—while working alongside a passionate team to keep campaigns fresh and effective.
Key Responsibilities
Paid Social (Meta & TikTok):
Plan, launch, and optimise growth-focused paid social campaigns
Manage Meta Ads using advanced targeting, split testing, and performance tracking
Report regularly on campaign performance (COA, CPC, ROAS, etc.)
Recommend budget adjustments and strategic changes based on data insights
Collaborate with the Social Media Content Creator for high-performing creatives
Keep campaigns updated with top-performing and trend-responsive content
Stay informed on platform updates and industry trends
Google Ads / PPC:
Manage Google Ads campaigns across Search, Display, YouTube, and Performance Max
Implement Smart Bidding, funnel-based strategies, and custom audiences
Track and optimise conversions, attribution, and ad spend
Continuously improve performance and drive strong ROAS
SEO & Organic Growth:
Work with the Marketing Manager to drive SEO improvements
Optimise content, site structure, and product listings for visibility
Identify new keyword opportunities and improve existing rankings
Use tools like Semrush for SEO audits and reporting
Apply CRO principles and A/B testing to improve overall digital performance
What We’re Looking For
Previous experience in a Paid Media or Digital Marketing role (ideally DTC)
Proven success managing high-budget Meta campaigns
Proficient in Google Ads (including Performance Max & Smart Bidding)
Solid understanding of SEO strategy and execution
Confident using GA4, attribution models, audience segmentation, and CRO techniques
Strong analytical mindset with the ability to interpret and act on data
Comfortable using Excel/Google Sheets for performance reporting
A self-starter who can work independently and communicate results clearly
Perks & Benefits
Company-provided marketing equipment
Free on-site parking
Casual dress code
Company pension scheme
Biannual company social events
Monday to Friday schedule (8am–4pm)
No weekends
How to Apply
If you're a data-driven marketer with a creative edge and a passion for paid media, we’d love to hear from you.
Interested in learning and growing with a supportive team?
Apply today with Gap Personnel – we’re recruiting on behalf of a valued client looking for someone just like you.
To apply, please send your CV to or call (phone number removed) for more information.
Gap Personnel Group is committed to equal opportunities. We act as an employment business on behalf of our client.
Additional Information:
Full UK Driving Licence required
On-site role based in Hethel, Norfolk
Job Type: Full-time, Permanent
Salary: From £28,000.00 per yearBefore You Apply
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