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PR Account Director – Senior Account Director

Job Posted: 20 hours ago

Salary: £ 40,000 - 55,000 / Annum
Job Type: Permanent
Location: M2, Manchester, Greater Manchester

Expire in: a month

Job Description

My client is a highly regarded Manchester based PR agency who is on the lookout for a PR Account Director or Senior Account Director to join their award winning team.

This role will work across a mix of real estate, place making, professional services, hospitality property and built environment clients – covering corporate/B2B and consumer (more weighted towards corporate/B2B PR).

This is an exciting opportunity within a fast-growing agency for a candidate who has 5 or more years PR Agency experience under their belt. Candidates need to be self-motivated individuals, with impeccable client liaison skills, who will relish being at the heart of each client account and must have strong, proven media relations, copy/content writing and business development skills.

Necessary Experience

  * A strong understanding of the media, editorial requirements and what makes a story

  * Ability to demonstrate creativity and innovative thinking

  * Experience of delivering impactful communications campaigns from inception through to delivery

  * Strong organisational and time management skills

  * Strong administrative and project management skills

  * A thorough understanding of all aspects of marketing and the ability to create campaigns that utilise a variety of skills and tools

  * Strong presentation skills, presenting effectively and talking with authority

  * The ability to forge long lasting and meaningful relationships with clients

  * Strong financial and commercial awareness

  * The ability to manage a client’s marketing budget

  * Reliable, committed and organised with an ability to handle change easily

  * Confident and has the ability to foster confidence and respect from clients

Responsibilities

  * Plan and implement impactful communications campaigns

  * Develop and lead strategies from formulation through to execution aligning them with the client’s key business objectives

  * Ensure pro-active service and that accounts are serviced to the correct level

  * Combine creativity with knowledge of the media to recognise media angles and generate positive news coverage, profile pieces and features across a broad media spectrum

  * Ability to write “journalist quality” press releases

  * Assist in the reporting, analysis and evaluation of campaigns

  * Liaise with the client and act as key point of contact in support of senior consultants

  * Sell ideas, promotions and features to clients and media

  * Delegate to junior members of the team effectively

  * Supervise Account Executive and Account Manager’s activity and workload

  * Fully participate in brainstorms and create workable programmes for new business and existing clients

  * Keep track of impending deadlines and ensure all work is completed in a timely manner

  * Actively participate in new business development including proposal writing

  * Identify new business opportunities

  * Maintain agreed client activity and budgets and alert the Account Director to any budget overspend/underspend

  * Lead on accounts and monitor client satisfaction levels

  * Producing draft fee and expense budgets for new business

  * Represent the agency at events

Before You Apply

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