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Product Marketing Manager - B2B Technology, Aviation
Job Posted: 17 hours ago
Salary: £ 65,000 - 75,000 / Annum
Job Type: Permanent
Location: Nationwide
Expire in: a month
Job Description
Product Marketing Manager - B2B Technology, Aviation
Remote (UK)
£65,000 - £75,000 - 12+ Month FTC
Are you an experienced Product Marketing Manager with a passion for defining go-to-market strategy, creating compelling messaging and driving adoption in B2B technology environments?
We are hiring a Product Marketing Manager to lead product marketing across a global aviation technology ecosystem. You will define customer-centric value propositions, manage go-to-market campaigns, collaborate cross-functionally, and oversee marketing execution for a range of digital solutions used worldwide by airlines, MROs and aviation professionals.
This is a UK remote role on a 12+ month fixed term contract, with occasional travel to Birmingham, London and European locations.
About the Role
As Product Marketing Manager, you will work at the intersection of Product, Sales, Customer Success, and Business Intelligence. Your goal will be to align marketing activity with commercial objectives, ensuring products are effectively positioned in the market and clearly understood by customers.
You will also manage the Marketing Executive and contribute to the wider ecosystem marketing strategy.
Key Responsibilities
Develop product messaging and positioning that clearly articulates customer value across multiple decision-making audiences
Create go-to-market strategies and multi-channel campaigns for new product launches, feature rollouts, and customer engagement
Produce technical and commercial content that supports marketing campaigns, sales enablement and internal communications
Define KPIs and use data to analyse campaign performance, using a test-and-learn approach to optimise outputs
Oversee brand integrity and messaging across all touchpoints, collaborating with in-house and agency designers
Support internal product communications to ensure visibility of initiatives across the wider ecosystem
Manage the Marketing Executive and contribute to strategic planning and budget alignment
Collaborate with Product, Commercial, and regional teams to deliver campaigns that support business growth
Candidate Requirements
10+ years of experience in marketing, with a focus on product marketing and campaign execution
Experience managing or mentoring team members
Proven ability to define product value propositions and create strategic marketing plans
Hands-on experience with HubSpot, WordPress and Adobe Creative Suite (Photoshop, Illustrator, PremierePro, Express)
Strong written and verbal communication skills, with the ability to translate technical concepts into customer-facing messaging
Excellent project management and stakeholder collaboration skills
Understanding of the aviation technology sector or B2B SaaS is desirable
Degree in Marketing, Business or related field, or professional qualification (CIM, Mini MBA) is beneficial
What's on Offer
Salary: £65,000 - £75,000 per annum (Fixed Term Contract)
Remote working within the UK
Travel opportunities across Europe and UK (up to 25%)
High-impact, strategic role in a global aviation technology ecosystem
Opportunity to shape product marketing strategy and manage a growing team
If you're a commercially-minded Product Marketing Manager ready to make a strategic impact in a highly collaborative and fast-paced B2B tech environment, click apply now to learn moreBefore You Apply
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