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Sales Manager - Fire Safety

Job Posted: 16 days ago

Salary: £ 50,000 - 60,000 / Annum
Job Type: Permanent
Location: Caerphilly, Caerphilly County Borough

Expire in: 12 days

Job Description

Sales Manager – Fire Safety

Location: South Wales – covering South Wales, Midlands & South West, with occasional UK travel

Salary: £50,000–£60,000 depending on experience

Reports to: Commercial Director

The Role

Rhino Recruitment is recruiting for a leading fire safety company seeking an experienced, commercially focused Sales Manager.

This is a player-manager role, leading 2 Business Development Managers and 1 Internal Sales Executive while maintaining a personal sales pipeline. You will drive profitable growth, improve conversion rates, develop the sales team and strengthen commercial performance.

Key Responsibilities

Sales Leadership

Lead, coach and develop the sales team.

Set and monitor sales targets, KPIs and activity levels.

Conduct regular one-to-ones, pipeline reviews and performance reviews.

Support recruitment, onboarding and training.

Build a high-performance, accountable sales culture.

Sales & Business Growth

Deliver sales strategy across South Wales, Midlands and South West.

Maintain a personal pipeline and manage key accounts.

Support BDMs with complex opportunities, tenders and negotiations.

Drive sales across the company's fire safety portfolio, including:

Fire alarms and detection – BS5839 Parts 1 & 6

Emergency lighting – BS5266

Fire extinguishers

Fire suppression, including Ansul

Passive fire protection and fire stopping

Fire doors, dampers and AOVs

Sprinkler systems

Service and maintenance contracts

Fire safety consultancy and compliance

Internal Sales & Commercial Performance

Oversee the internal sales desk and quotation process.

Maintain pricing, margin and gross profit control.

Improve enquiry-to-quote and quote-to-order conversion.

Own combined sales targets and pipeline forecasting.

Monitor sales activity, conversion rates and CRM/SIMPRO data.

Produce regular sales and performance reports.

Customer & Operational Alignment

Develop strong relationships with customers, consultants and key stakeholders.

Support complex commercial negotiations and escalations.

Ensure effective handover from sales to operations.

Work within relevant ISO9001, NSI GOLD and regulatory requirements.

About You

Essential:

Proven fire safety industry experience.

Strong knowledge of active and passive fire protection.

Experience managing and developing sales teams.

Proven sales experience across fire alarms, emergency lighting, suppression and service contracts.

Strong commercial awareness, including margins and profitability.

Excellent leadership, coaching and communication skills.

Experienced in pipeline management, forecasting and CRM systems.

Confident with Microsoft Office, including Excel, Word and PowerPoint.

Self-motivated, organised and results-driven.

Desirable:

Ansul kitchen suppression experience.

Knowledge of fire doors, dampers, AOVs and passive fire protection.

Experience with SLAs, KPIs and field service systems.

Understanding of ISO9001, NSI GOLD and BAFE environments.

What We Offer

£50,000–£60,000 salary

Private medical insurance

31 days annual leave including Bank Holidays

Additional long-service leave

Stakeholder pension

Company sick pay

Health & wellbeing programme

Perkbox benefits

Company events

The Opportunity

This is an excellent opportunity for an experienced fire safety sales professional to take a senior leadership role within a growing business, with scope to increase responsibility as the company expands

Before You Apply

Do not include the following in your job application, CV, or cover letter:

Bank details.
National Insurance number.
Date of birth.

You should not be asked for payment or irrelevant information. If you have concerns about a job advert or employer, seek guidance on how to proceed.

Looking for your next career move? Join a top company hiring Sales Manager - Fire Safety job near me in Caerphilly, Caerphilly County Borough! This is your chance to work on exciting projects, grow professionally, and enjoy a rewarding career with competitive pay and excellent benefits. Whether you're an experienced professional or looking to take the next step, this role offers the perfect opportunity to enhance your skills and make an impact. Don’t miss out—apply today via Vita CV and take your career to the next level!