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Sales Manager
Job Posted: 21 hours ago
Salary: £ 35,000 - 50,000 / Annum
Job Type: Permanent
Location: London
Expire in: a month
Job Description
We’re working with a premium drinks startup that has quickly carved out a unique niche in the UK market with a bold, refreshing alcoholic product. Backed by early traction across both the on-trade and retail channels, the business is now looking for its first commercial hire to help accelerate national growth
The brand is purpose-driven, independent, and on a mission to shake up its category with a cleaner, more modern take on a traditional format. It’s already gaining recognition in key accounts and festivals, with more exciting launches in the pipeline.
The Opportunity:
This is a pivotal role for someone who wants to be part of building something special from the ground up.
You’ll take full ownership of the sales and commercial function – growing new business, nurturing key relationships, and helping shape long-term strategy. You’ll work directly with the founder and have real input on how the brand expands.
This role would suit an ambitious Sales Manager, Business Development Manager, or emerging Head of Sales with experience in the drinks industry, ideally in both the on-trade and retail space.
The Role:
Drive sales across on-trade (venues, bars, festivals) and off-trade (retailers, RTMs)
Land new business and open key accounts – especially in London and Manchester
Build relationships with wholesalers, buyers, and distributors
Manage and grow existing accounts (including a major on-trade win)
Contribute to commercial strategy and long-term sales planning
Educate trade partners and consumers on the product’s unique positioning
Lay the foundation for building a broader sales team as the business scales
About You:
Strong sales experience in the alcohol or drinks industry
A “black book” of trade contacts - especially across on-trade and independent retail
Experience launching or scaling a brand (startups or challenger brands a bonus)
Excellent communication and relationship-building skills
A self-starter mindset and ability to work independently
Ideally London-based or with easy access to key urban markets
Benefits:
A leadership role with the autonomy to shape sales strategy
Flexible working and field-based structure
Competitive salary + bonus/commission (structure to be discussed)
A unique opportunity to help build a challenger brand from early stages
Supportive founder, open culture, and strong growth ambitions
If you're excited by the idea of helping grow a fast-moving drinks brand and want to make your mark in a pivotal role, we’d love to hear from you.
Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.
Call: (phone number removed)
Email: (url removed)
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
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