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Sales & Marketing Executive
Job Posted: 3 days ago
Salary: £ 30,000 - 35,000 / Annum
Job Type: Permanent
Location: Worcester, Worcestershire
Expire in: 25 days
Job Description
Sales & Marketing Executive – Automation Industry
Location: Worcester
Salary: £30,000 – £35,000 per annum (dependent on experience)
Type: Full-Time | Permanent
Reports to: General Manager
Overview
Are you a proactive and creative professional with experience in both sales and marketing? Our client, a leading player in the automation sector, is looking for an enthusiastic Sales & Marketing Executive to join their growing team in Worcester.
This is a hybrid role split evenly between business development and marketing activity. You’ll be responsible for generating leads, building client relationships, and driving brand awareness across digital channels. It’s the perfect opportunity for someone looking to take the next step in their career within a technically innovative environment.
Key Responsibilities
Sales (50%)
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Generate and convert new business opportunities across key industry sectors
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Qualify and manage inbound leads from exhibitions, campaigns, and referrals
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Maintain and manage CRM system (Pipedrive), ensuring data accuracy and up-to-date notes
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Collaborate with engineering and design teams to support quotes and proposals
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Assist in client visits, sales presentations, and technical meetings
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Track and report on sales pipeline, opportunity status, and conversion rates
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Support the full customer journey from first contact to project handover
Marketing (50%)
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Manage and grow social media presence (LinkedIn, YouTube, etc.)
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Create and run digital marketing campaigns, including email and targeted outreach
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Develop written and visual content such as case studies, project stories, and service overviews
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Regularly update and optimise website content (pages, blogs, keywords)
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Plan and support trade show participation and follow-up activities
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Coordinate with external marketing partners or freelancers when needed
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Monitor and report on performance metrics using tools like Google Analytics, Mailchimp, and LinkedIn
Required Skills & Experience
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Previous experience in a B2B sales and/or marketing role (automation, engineering, or manufacturing sector preferred)
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Excellent verbal and written communication skills
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CRM proficiency (e.g. Pipedrive or similar)
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Comfortable using digital marketing tools (Canva, Mailchimp, LinkedIn, Google Analytics)
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Strong copywriting and content creation abilities
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Highly organised with a self-starter attitude and ability to multitask
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Capable of working closely with technical teams to understand product and service offerings
This is an exciting opportunity to shape the sales and marketing strategy of a growing automation business. If you’re passionate about combining creative marketing with technical sales, we’d love to hear from you.
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