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Senior CRM & Retention Marketing Manager
Job Posted: 20 hours ago
Salary: £ 45,000 - 65,000 / Annum
Job Type: Permanent
Location: Bristol
Expire in: a month
Job Description
We're working on behalf of a growing brand to recruit a hands-on CRM and E-commerce Optimisation Manager who will take ownership of retention, lifecycle, and conversion marketing initiatives. This role is ideal for someone with strong experience in CRM, email marketing, and conversion rate optimisation, or for an ambitious E-commerce/Retention specialist looking to step up in their career.
What you'll be doing?
The CRM and E-commerce Optimisation Manager will lead retention and lifecycle marketing strategies, delivering high-quality campaigns that maximise value from existing customers. Key responsibilities include:
Designing and executing automated email flows, segmentation, and personalised campaigns using platforms such as Klaviyo
Optimising customer journeys and conversion funnels through CRO methodologies, A/B testing, and analytics
Analysing performance data via GA4, Microsoft Clarity, and other tools to inform campaign strategy
Collaborating with e-commerce, digital, and product teams to improve Average Order Value (AOV), retention, and engagement
Supporting paid social and Google Ads campaigns where relevant
Managing agency and supplier relationships to ensure quality and brand consistency
Driving initiatives that align with brand values and enhance the customer experience
What experience you'll need to apply?
Proven experience in CRM, lifecycle marketing, and retention optimisation within a D2C or premium e-commerce brand
Deep expertise in email automation platforms (Klaviyo preferred) with flows, segmentation, and personalisation
Strong knowledge of CRO, testing frameworks, and analytics (GA4, Clarity)
Retention-first mindset, maximising value from existing customers
Experience with premium or technical brands, focusing on brand-building and education rather than high-volume discount campaigns
Excellent stakeholder management and collaboration skills
Data-driven with strong analytical skills
What you'll get in return for your experience?
£45,000 - £65,000 (dependent on experience)
Hybrid working model
Flexible working arrangements
Additional benefits
What's next?
If this sounds like the right opportunity for you, get in touch with Dom today.
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